Sept. 2, 2022

Talk It Out with Dave Heimbuch


Dave is a 20+ year marketing veteran who has participated in over $1B worth of successful startup exits including: Photobucket, YuMe, Tapad and Shazam. His responsibilities at Hidrent include overall business strategy and direction.

What are some questions and topics you enjoy talking about?: My company, Hidrent. My appearance on Shark Tank. Investing in Hidrent.

Please share specific keywords separated by commas that describe your talk. (EX: investing, podcasting, health, real estate, etc): Investing, Startups, Gig Economy, Firefighters

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Transcript

Josh Wilson
 Good day, fellas. Welcome. Uncensored advice for men. Men. All right, so this gets me in trouble just having the title of my show. For you guys listening, I love you. This shows to help you guys with all the topics that we discuss and to bring hope in resources for you as you struggle through whatever you struggle with. With that, I have a guy named Dave, and you might have seen him one day on Shark Tank, and he got an accepted offer and did some cool stuff there. He's got an interesting story and some things that he's overcome in his own life that he wanted to share with you. So, guys, let's welcome Dave to the show. Welcome, key guys. 


 Dave Heimbuch
 Thanks for having me, man. 


 Josh Wilson
 Yeah, absolutely. Let's just start with Shark Tank, right? Because I think that's probably something that everybody's curious about. Like, what was the experience? Like, why did you get into it? What did it look like? 


 Dave Heimbuch
 Yeah, I mean, first of all, it's terrifying, right? Here you are just some regular dude standing in front of Cuban, a billionaire, and four others trying to pitch your company. It's one of those things where if it goes south, whatever you've built up until that point is just over. Right? It's a make or break kind of thing. They could really make a fool of you, or they can make you look like a hero. And fortunately, it went well. But, yeah, I would say in one word, pretty terrifying. 


 Josh Wilson
 Yeah, absolutely. All right, Dave. We're hanging out at a coffee bar or cocktail bar, wherever, in Texas, right? My son was born, I have a Texan in my family, and we're hanging out and someone walks up and they go, dave, who are you? Who are you? What do you do? How do you typically respond? 


 Dave Heimbuch
 Yeah, I mean, no one ever has asked, who are you? The question really is, how do you identify? Right? I mean, what do you identify as? First thing I would say is the follower of Christ, the believer. That's first and foremost. And then a father and a husband. Those are the biggest things in my life. Am I living my life the way that I should be living it? Am I teaching my children those same things? Am I raising them in a way that they're going to be set up for success as they get older and become adults? 


 Josh Wilson
 Super interesting. Our belief systems help dictate the actions and the things we do and choose in life. You start off right off the bat, hey, I'm follower of Christ. Me, too. Right. When it comes to what you do, how does your belief system tie into what you do on a day to day basis? Because I have no clue what you do for work or what company you built and presented on Shark Tank. What does that look like? 


 Dave Heimbuch
 Yeah, so, I mean, obviously your belief system influences all the decisions that you make throughout the day, or at least it should, right? We all have moments where we slip, and that's normal. The company that I started, it's a gig marketplace. It's called Hydrant. We spell it funny, it's hidrent, and it's got the word higher in it. What we're doing is we're helping firefighters supplement their income during their off duty days by connecting them with people who need a handyman. It's that Task Rabbit or Social Advisors, Angie's List, but it's just for off duty firefighters. These guys are the heroes of our neighborhoods and people that we look up to and we trust more than anything. Quite frankly, they take a note living. For what they do, they should be making a lot more money putting their lives on the line for us. It's just a way to give back. 


 Dave Heimbuch
 First of all, it's a solid business plan, right? Because you've seen Angie's List, you've seen Social Advisors. These are publicly traded companies. Company like Cascratic got acquired by Ikea, so it's a solid business model first and foremost, but it also is mission based. We're helping firefighters make more money so they can buy their kids that Xbox that they want for Christmas or something like that. It's simple gigs that we're sending them out on. There hanging a ceiling fan or cleaning lease out of gutters, or hanging Christmas lights, maybe moving some furniture, changing the batteries in your smoke detectors, hanging a picture. Just simple little tasks that typically and our core audience is Grandma. Grandma knows how to hang a picture. She just shouldn't be climbing that ladder to hang ups picture anymore. She needs somebody that she could do it for her. 


 Josh Wilson
 Yeah, and if she's climbing the ladder I'm a retired firefighter. If she's climbing that ladder, chances are we might be visiting her anyways. We'll get the firefighters there before she falls. Right. 


 Dave Heimbuch
 You're going to be there no matter what, either before she falls or after. If you use hydrant, you'll be there before. If not, you'll be there after. 


 Josh Wilson
 It's a good insurance policy. How did you come up with the concept and why was firefighters important to you? 


 Dave Heimbuch
 Yes, I married into a family of firefighters. My background has been in sales, marketing. I was the first person hired at Shazam back in 2010. Yeah, first person hired, excuse me, in Chicago. I opened their central region sales and marketing office. My background has been in ad tech, working with startups, being in sales and marketing, but married into a family of firefighters. My brother in law is a chief in the Cincinnati area. My niece and nephew are following in his footsteps. They're each now 20 and 18 and both becoming firefighters as well. Our niece just passed her EMT shirt, so yeah, I was just having a simple conversation with him one day. I think it was probably around Christmas. Anyway, I was living in Chicago and said, hey, I used thumbtack to have a contractor come over and do some work around my house. And he's like, Key. 


 Dave Heimbuch
 That's cool, Dave. Did you know that I do that on my days off? All the time? Everybody at our station is doing this stuff. We were 24 on. We got 48 off, and we're all looking for ways to supplement our income. I said, hey, that's really super cool. I would have used your app had I known I could hire a firefighter, because I'd much rather hire a firefighter than just some random dude. And we don't have an app. I'm like, how do you get the word out? And he said, Word of mouth. I'm like, that's not good. That's not going to cut it. Team Chat was when the idea was created and basically just kind of built it from there. 


 Josh Wilson
 Yeah. Being a firefighter, I owned a landscaping business. On my days off and I was on Mind You Rescue One at the time in Ocala, was the fifth busiest truck in the nation. So I'd get off duty. I would train the guys in the physical fitness afterwards running boot camps. I ran a landscaping company. I taught defensive tactics at the college, and then I taught medical school. I had multiple jobs and I was a newly married dude, so I had multiple jobs because we made decent living and we had benefits. If you wanted to get ahead or if you wanted to pay off student debts, which I asked, you have to work extra. I get it, man. It makes perfect sense. Good job for putting that together. 


 Dave Heimbuch
 Thanks, man. Your schedule allows for it too, right? I mean, firefighters have unique scheduled zoom meeting at the station 24 hours, typically 24 hours straight, and then having those two days off. Every firefighter is different. Someone will stay home with family, but at least they have that opportunity now, if they ever wanted to pick something up, it's just an app you put on your phone and boom, you get a notification to take it or don't. 


 Josh Wilson
 Yeah, during that time, I was working towards being on the pension board and we studied what's called actuarial tables. Now here's just a fun fact for you guys. Firefighters, at least when I was reading this, like in 2012, we die ten years less or ten years sooner than most people. Why? Because of the smoke inhalation. Because maybe the kind of guys and gals will run toward the fire, maybe aren't the safest people. Right? Also, all the stress is up and down, climbing stuff, falling, breaking down walls, all that crap. So thank you for putting that together. I love the mission behind it and that you have a family tied to it. So let's ask this. All right, so you had that idea then what? 


 Dave Heimbuch
 Okay, never been a founder of a company. I told you that. I worked for startups, but never been a founder of a company. I think I was at a point in my career where I was getting a bit older, so let's say in my forty s now. Noticing the industry I work in, being in, marketing and technology, it was a very young industry. Noticing that a lot of my managers were starting to become younger than me. Just thinking to myself, I want to be my own manager and my own boss. I had always dreamed of starting something, but just never knew when to do it or how to do it or what to do. To be honest with you, Josh, it was just I just jumped in with both feet and didn't have a clue really what I was doing, but just believed that it was the right thing to do. 


 Dave Heimbuch
 Maybe there's divine intervention there somewhere, but just felt like it was the right thing to do, man. Scary. Very scary. Being the primary breadwinner for the family too. Telling your wife, listen, I know I was making six figures, but I'm going to go making nothing now for a couple of years. How does that sound? My wife, she's been amazing and she took on extra jobs and was doing things just to keep us afloat for a while. But how do I get started? Don't think, just do that would be my advice. Just do it. 


 Josh Wilson
 Yeah. You're going through this process and you work for some big corporations. You also were part of some startups, and you're a hard worker, right. In the startup world, it's very different than the corporate world. Right. I built a few startups, but I also worked for large corporations. Being a startup founder, you wear many hats and the work is never ending. How did that affect you in your life? 


 Dave Heimbuch
 It's stressful. It came at a time in my life where I think I had more of me figured out. Five years ago was a day, it was May 10, 2017, where I took my last drink of alcohol and I didn't start the company until after that time period. I don't think I could have if I was still drinking. I don't think that this is something that I could have done. I was in the right place in my mind to where I could balance now the work and family relationship that I had. My kids were also getting older. Keep in mind it's a different story when you've got kids that are I have three children, they're all boys, and when they're two, four and six years old, it's a different story than now. They're 1614 and twelve. Like I said, there's a point in my life where I felt like I could balance it. 


 Dave Heimbuch
 I had a lot of my demons behind me, if you will, and I've got a great support system, a wife who supports what I'm doing, kids that understand what I'm doing. Hey, sorry I can't be at your game tonight because I got to do this. They understand, right? When they see dad on Shark Tank, they're like, oh, cool, now I know why he couldn't come into my game the other night. And they think it's cool. Yeah, that's how I got there. 


 Josh Wilson
 Let's talk about drinking a little bit. Were you an addict or was it controller or not controllable? Kind of like paint the picture. Five years ago, what did that look like? 


 Dave Heimbuch
 I was a functioning alcoholic. One of those guys who would wake up in the morning and say, man, I'm not going to do this again tonight. 05:00 hits and you're like, Where's the beer? A lot of us probably are, but don't want to admit it. I just finally got to that point in my life where I was sick and tired of waking up feeling like crap every day, telling myself, I'm not going to do it again, and just got to the point where I said, enough is enough. It kind of happened to me again. I believe science from God, if you will, but I love drinking beer. I would get done at work and I start drinking beer and I noticed that every night I just had these sharp pains in my stomach, and I was stressed and different things like that. I went to the doctor, and they said, Why don't you go see a gastroenterologist or whatever? 


 Dave Heimbuch
 I had an endoscopy, and I thought, like, maybe I've got some stomach ulcers or something like that going on. They're like, no, dude, you have celiac disease. I'm like, Celiac? Really? And they're like, yeah. Do you know what that is? And I said, no. They explained that it's a gluten, allergy right? And I said, what's gluten? They say, it's wheat, barley and rye. And what's beer? What is beer made out of? Right? I couldn't drink beer anymore, right? I'm like, oh, no, what am I going to do? Again, this is before I came to the conclusion that I had a problem, right? The first thing I thought of when the doctor said, hey, you've got celiac, is like, oh, s***, I can't drink beer anymore. I got to thinking, why is that the first thing I'm thinking of, right? I'm like, okay, well, I like Captain Morgan and coke. 


 Dave Heimbuch
 And I like vodka. I'll get through it, right? There's gluten free beer now. Then it just kind of hit me. I was like, Why? This what I'm thinking about right now? My stomach is all jacked up, and I'm trying to think about what other types of alcohol I can consume to get around it, right? 


 Josh Wilson
 Yeah, remove my gut. I just want to drink it. You put a bag there. I don't mind. How do we bypass the celiac thing, right? 


 Dave Heimbuch
 How's my liver? My liver is flat. 


 Josh Wilson
 Did you find yourself tiptoeing into an issue, or did you fall into it? Was this a common habit, what looked like before you woke up and you go, Man, I might have an issue? 


 Dave Heimbuch
 It was gradual. So growing up, right? I mean, we all take a drink before we turn 21, or most of us do anyway. It's not like we wait until we're 21 and be like, okay, I'm going to have a beer now. The first time you drink, you don't like it, and then you start liking it, and then you realize how when you drink, you become cool. You're invincible, right? I think anxiety is an issue with a lot of people and just mental health and all those kinds of things that go along with it. When you drink, that anxiety goes away, and you have no worries and life is good. So I think gradually that happens. I noticed in college, we all drink anyway, so that was just college, right? You get out of college, and it was pretty I was just a normal 20 year old dude and then got married at the end of my 20s. 


 Dave Heimbuch
 Or actually, right when I turned 30, I got married and then started a family. It was really in my 30s that just starting a family, it just went from, I'm the only thing that matters in this world to, oh, my God, now I've got something that matters more to me in this world. Another kid, and it's like all of this stuff is piling on. I think it was an evolution, a gradual thing that happened. You don't see it coming, though, right? Because it wasn't one thing that tragically happened to me, and it drove me to drinking. It was just a combination of things and accumulation of just normal life experiences that we all go through that I had trouble dealing with and found an outlet to make it easier. 


 Josh Wilson
 Yeah, dude, kids are stressful. I got three of them. I love them. Holy moly. I look back and I'm like, Man, Grace, to all these parents out there. Before I had kids, I was a perfect parent. I'm like when I have kids. Bullshit, right? 


 Dave Heimbuch
 Yeah, we're all that way, right? When you have the little kids and you hear the parents of the old kids that say, oh, it'll get easier, don't worry, and you want to punch them. 


 Josh Wilson
 You said earlier on I had more of me figured out what inspired you to learn more about you? Or were you forced into that? What did learning about you even look like prior to you learning about you? 


 Dave Heimbuch
 Yeah. I think when you're buzzed five to six days a week, it's not even something you think about. Like, you don't even really aren't concerned with who you want. That question that you asked me earlier, who are you? You just don't think about it. You don't worry about it in a, I guess, buzzed state of mind. When you're sober, sometimes your head gets clearer and you start thinking about those kinds of things. Repeat the question one more time, Josh. 


 Josh Wilson
 What did things look like before you knew who you were? 


 Dave Heimbuch
 Yeah. Before I knew who I was. I think I was putting myself first. Everything that was happening to me, that was stressful. I was taking it all in myself. It wasn't until I took all of that stuff and just gave it to God and said, listen, I can't handle it anymore. Right. I admit it. I'm not that strong. It's hard raising a family. It's hard making money and keeping food on the tablet and roof over their heads and all that kind of stuff. I think once I decided, listen, what? I don't have to do this alone by myself. Let me give you some of this burden, then it was easier for me to know who I was because I wasn't worrying about all those other this so much. 


 Josh Wilson
 Yeah, I thought I could handle anything. Like, I was a young, dumb kid, but I was strong and mentally tough. I had my first maybe close to breakdown a couple of years ago, right? Like, kids, you got challenges of money and raising a family and building startups and all this stuff. I felt like this pressure on my chest, and I almost had a panic attack, right? I go, Holy s***, I'm not as tough as I thought I was. I had to ask for help coaches, therapists, counseling, starting this show. This is the birth of me going through s***. When you started realizing, like, I can't handle this on my own. In terms of the struggles with raising family and money and fighting off this addiction or maybe meeting some help there, what was your next step? 


 Dave Heimbuch
 Talking about it, I think once it's out of your head and into the world, it just makes life so much easier, because forever, for a long time, I was one of those functioning alcoholics, like I said. You're worried that if I ever say something out loud to anybody about it, there it goes. I'm no longer going to be able to drink and then part this over. Once I put it out into the world, once I talked about it, that changed everything. 


 Josh Wilson
 Yeah, it's the fear of for me, approval is one of my high motivating factors. The lever that you want to get Josh rolling. Right. My fear on a lot of stuff and decisions is, how will the world respond? Right. That has hindered me from getting help in the past right now. Now I got to go, man, if I'm worried about what they're going to say, maybe they're not a true friend. Did it change your social circle at all when you changed your drinking? 


 Dave Heimbuch
 It did. You go through that period of time where you just don't want to go out right, anymore, because going out with neighbors and friends means usually drinking. We're adults, and they could handle it. I couldn't. So nothing wrong with what they're doing. It did for a while, I would say, but it was more based on my fears. Again, you just said worrying about what they were thinking. It's so funny because I'll go out with them now and the same people that I've been friends with for years, and they'll be like, hey, do you want to I'm going to the bar. Do you want a beer? Or I forgot. I forgot. Right? Because I wake up in the morning thinking about it every day. I just assume everyone else thinks about it when they look at me. That's what they're thinking, oh, yeah, there's Dave. 


 Dave Heimbuch
 He's the recovering alcoholic. They don't I'm not the first thing they think about when they get up in the morning. Once you realize that, listen, they've got their own things they're dealing with. They just want to be your friend. They just want to hang out and get to know you. And I thought that was pretty cool. I thought the fact that they asked and it's happened more than once, but when it does happen, it makes me feel good because it's not how they look at me. So it feels pretty good. 


 Josh Wilson
 Yeah. Coach Charlie, he's a guy who goes to one of my Bible studies. He says I'm not much, but I'm all I think about. I have this crap going through my head of like, hey, what will happen if I do this or that. Nobody else is thinking about me. Nobody is. Right. 


 Dave Heimbuch
 But you're worried about it. You're worried about what they are thinking, but they're not. 


 Josh Wilson
 They're just not. They're worried about their own stuff. I know I have a bunch of buddies who are recovering alcoholics and they are actually like, when I forget and I ask them, they're like, Nah, man, I appreciate you asking, though. Right? Because they're like you forgot. You don't label me as an alcoholic, but I appreciate you, but no, I can't. Club soda for me, please. Right, exactly. You do go out, if you're going out with some friends and they're ordering drinks, what's your go to nonalcoholic drink? 


 Dave Heimbuch
 Topochico with a line topochico. 


 Josh Wilson
 That is amazing. 


 Dave Heimbuch
 Yeah, I don't know. In Texas, it's big, and I don't know if it's big everywhere, but I mean, it's so big here that they run out of it in stores sometimes and then I stock up on it. But yeah, I love that stuff, man. It's really good. 


 Josh Wilson
 It's moving. 


 Dave Heimbuch
 For those that don't know it's a mineral. 


 Josh Wilson
 It's perrier without being so fancy. Yeah, exactly. 


 Dave Heimbuch
 So good. 


 Josh Wilson
 Yeah, we learned about that when we lived in Texas as well. So, as you're going through building this platform to help firefighters, what kind of milestones have you guys hit? 


 Dave Heimbuch
 Yeah, I mean, we just passed the million dollar milestone, which was really big deal for us. When you think about it, like, oh, my God. In the last four years, we've helped firefighters supplement their income by over a million dollars. We're just getting started. We're still baby company. We're raising money and doing things like that. That was the first big milestone. We were on Sharp tank. We've talked about that a little bit. That was a huge milestone and just basically gave us credibility throughout the entire country. People that had never heard of our company before are now like, oh, okay, yeah, I feel safe using hydrant and putting my credit card into their website and things like that, which a lot of people are scared to do still, which I understand. Just having that happen was a huge milestone. We partnered with the International Association of Firefighters, and that's been, from a business standpoint, probably the most influential thing that we've done. 


 Dave Heimbuch
 It's given us access. The IAF is the largest firefighter union in the US. And Canada. They have over 328,000 members currently. And we partnered. With them. They said, okay, so what we'll do is we'll promote hydrant internally to all of these firefighters. We'll tell them about you guys and let them know they can sign ups. In return, when these guys start making your company money, you're going to give us back 2% to our charity. And I'm like, that's a no brainer. Right now, we have access to all these firefighters. We're making them extra money, and then that extra money is also going back to their charities. It's just this huge circle of events. That's perfect. Those are the big milestones. 


 Josh Wilson
 Yeah. What I love about this idea, when I was a firefighter, I had to do a few things to show the public that I was safe to enter their home. I was constantly going into people's homes, taking care of sick people. I had to be trained on compliance for HIPAA compliance. Privacy was like baked into us as medical professionals. 


 Dave Heimbuch
 Right. 


 Josh Wilson
 We were going in people's houses. We were highly trusted. We had to do consistent background checks and all this crap and consistent training. Were constantly being seen in the public. If we got in trouble, trust me, we got in trouble with Chief. We did not want to go to Chief's office. So really cool idea, really cool concept. As you're building this out, what's the future of that look like for you and your family? 


 Dave Heimbuch
 Yeah, the goal really is and different founders have different goals and the way that they perceive their company, but if we get acquired by a bigger company, then that's actually a good exit for us. It's kind of one of those things where that's kind of what we're looking forward to. Maybe it's a Home Depot or Lows or a big company like that. If you go to Home Depot and buy a ceiling fan, you're checking out. They say, hey, do you want to get an off duty firefighter to come to your house and install this for you? That kind of stuff. So, yeah, I think we're building it to sell it eventually and then what that looks like for me and my family, pretty awesome, actually, because the time my kids are in college and I'm just going to get an RV and just go wherever they are and just kind of watch college football games and hanging out with them. 


 Dave Heimbuch
 That's kind of the dream right there. That's a dream. 


 Josh Wilson
 So you got three boys, right? Yeah. How's your relationship or the communication changed once you figured out you had an issue? 


 Dave Heimbuch
 We didn't tell them about it right away, so I mentioned to you that okay, so at this time so let's back up five years. So they were eleven, nine and seven. They knew that I went to the doctor. They knew that I had Celiac. When I went away for 30 days, it was a 30 day kind of dad needs to get his tummy better kind of trip. So it wasn't about that. I waited and told each one of them individually as they became around 13, the youngest one, so let's say twelve, at least. It's been a great thing for me to tell them about because now they have an idea of what can happen when they drink. I'm not going to ever discourage them from drinking. I know that as adults, that's part of growing up. That's what our society does. I had some good times doing it, too. 


 Dave Heimbuch
 I'm sure they're going to drink, but knowing some of the potholes and the downfalls of it, I think it's going to help them be more careful about how they do it. 


 Josh Wilson
 Yeah, that's super cool, man. So let's do this. Dave, during this interview and during your experience overcoming your own challenges and battles, and you called them demons, like in the past, what advice do you have for dudes out there who might be struggling with this? They wake up and they go, I swear I'll never drink again. Fill in the blank. I have an addictive personality. 


 Dave Heimbuch
 Yeah, totally. 


 Josh Wilson
 I cannot go near certain things like I've never tried coke or any of the hard stuff. I would be easily right off the bat, how does this smell? I'm done. Right. What advice do you have for other guys who might have a similar personality? Hard driving. What advice do you have for us? 


 Dave Heimbuch
 I think there's a lot of people out there that are just like me, and just so they know, just for them to know they're not alone. Right. They're not the only one going through this, and we mentioned this earlier as well. People aren't judging you as much as you think they are. Again, they've got their own things they're worried about. Worry about the things that you can control and worry about your own actions and what you're putting into your body and what you're getting out of it. Right. Everyone's going to do it in their own time. In the back of your mind, you're thinking, maybe I have a problem. You probably do. Right. Maybe it's not a bad problem at the time, but the best thing you can do is acknowledge it, talk about it. It's the hardest thing to do is talk about it. 


 Dave Heimbuch
 It also becomes the best thing you can do. It is like a weight just comes right off of your shoulders and feels so much better. Yeah, totally. 


 Josh Wilson
 Who do you talk about it with? Right? You're like, okay, if I talk about it with the wiping, am I going to sleep on the couch and take a note? Game on tonight. If I talk with my boss, I might get fired. How do you approach who to talk to about it? 


 Dave Heimbuch
 Yeah, I think your wife is my wife. When I first told her, when I woke up that day and said, hey, honey, what? I got an issue. I got a problem. I need to deal with this. Let's go right now and find a place where I can just be isolated for 30 days. She said to me, I've been praying about this for a couple of years now. Wow. If she were to tell me Dave stopped drinking, what am I going to do? 


 Josh Wilson
 Drink all new? 


 Dave Heimbuch
 And that's just what guys do. Right. Don't tell me what to do because I'm going to do more of that. She's preyed on it for years, and then when I woke up and told her that, she's like, that, let's go. I'm here for you. What do you need to do? I hope every man out there who is struggling with an addiction has a wife that they can turn to or a significant other that they can turn to. If you're not married, if your parents are still around, they're somebody that you can go to. I remember I called my parents right away and yeah, that's a hard conversation to have with your parents, too, right. But probably not your boss. That wouldn't be the first person I would go to. Yeah. I think if you have a wife, a significant other, your parents, your really close friends, they're going to understand. 


 Dave Heimbuch
 A lot of times they'll be like, dude, I hear you. Yeah. I'm glad you finally said something because I didn't want to bring it up. 


 Josh Wilson
 It's funny because you kind of try to hide it, right. You're a functioning whatever, fill in the blank. Everybody knows, really, Dave, you nobody is surprised, right? 


 Dave Heimbuch
 Right. They're not. Again, they're dealing with their own thing. They're not surprised. At the same time, most people aren't going to go out of their way to stitch you down. There are those interventions right, that happen, and an intervention never happened to me, and that those things are real and I'm sure that they happen, but they're rare. Right. If an intervention happens and, you probably do have an issue, but yeah, they've got this own things and they know. They know. It's like, hey, I trust this guy. He's my friend, he's my husband. I trust that he's going to figure this out in his own time. When he does, he's going to better off because of it. Because if I tell him, he's not going to stop, but if he tells himself, he will. 


 Josh Wilson
 Yeah. I thought it would be fun to probably list a few things that I've struggled with or that guy struggled with. We've done this interview. I've had podcast, Internet across the different brands with a lot of dudes. Let's name some. Right? Alcohol, you got drugs ranging from I smoke some pot to black tar heroin in the backyard or coke. There's a lot of guys who just want to hit their vape pens or oils or their hot pins. P***. P*** is a huge one. 


 Dave Heimbuch
 Sure. 


 Josh Wilson
 Because it's a hidden thing that you got on your phone. You got p*** with you 24 hours, right? What about you guys? What out there? What are you struggling with? What kind of addictions? Masturbation? I'm just naming off of you based on what I hear other guys saying. If it's ringing a bell, let's chat about it here on the show. Dave, did I miss anything as were talking and thinking of some stuff, or did I get the top? 


 Dave Heimbuch
 Yeah. I also think you want to control your anger, right, and make sure you're treating your wife and children the right way. Right. I was a funny drunk, but there are those mean drunks out there, too. And, yeah, you got to control your anger. We're men, and we need to be taking care of our wife, taking care of our children, and doing that with our voice is not our fifth. 


 Josh Wilson
 That is so good. I thought I was always called calm, cool, and collective. I got anger issue, dude. I find that, like, in the morning, I like my cup of coffee. I like slow. My kids wake up 630, and they're running and gunning and our puppies running around, and I can feel myself getting heated internally. 645. How do you deal with anger and your internal thermostat? 


 Dave Heimbuch
 I think I'm the opposite of you. I've never been one of those people that had, like, anger issues. Like, I'm so almost to a fault. I'm so freaking laid back. That nothing really from a family standpoint. Right. I never let it get to me. I figured that's just who they are. That's how they're going to be. It's a good question, but it's tough for me to answer because I've never had those anger issues. 


 Josh Wilson
 Yeah, that's awesome. 


 Dave Heimbuch
 It's funny how God puts you with another person. My wife is somebody who speaks her mind. Right. She's a very strong minded person. And here's me. One of my buddies called me Chef. You're like the dog that they kick, and he just lays there and wags his tail. God puts you with somebody who not only compliments you, but contradicts you in a way to make you better. I think she's made me a better person. She's made me stand up for myself more than I would have had she not been the one that I fell in love with. Super cool. 


 Josh Wilson
 Your kids 16, 1412 or something like that, right? 


 Dave Heimbuch
 Yeah. 


 Josh Wilson
 Oh, nice. I don't know how to remember that. All right, so let's just say 20 years from now, they come across this on the Internet, and they get a piece of advice from dad. What advice do you have for your kids 20 years from now? 


 Dave Heimbuch
 20 years from now? Well, hopefully, they'll probably have their own family as well. I think that we've touched on it a lot throughout this conversation. I think that if they're dealing with anything that they're afraid to talk about, don't be afraid to talk about it. They can talk to me about it in 20 years. They can talk to God about it every day, all throughout the day. They can talk to anybody about it. Don't ever hold something in that's eating you up inside and causing you to live a life that you're not happy with yourself about. 


 Josh Wilson
 Don't be afraid to talk about it. Talk about it. Talk about it. Talk about it. This is theme of today's thing, is going to talk about it. I'll tell you. Oh, my gosh. Many times that I'm going through something and I just start talking with wife about it or a buddy or a family member or my counselor or my coach. The problem didn't resolve itself, but just me talking about it gave me some clarity. It gave me some relief from that valve. Right. 


 Dave Heimbuch
 Right. Were raised in a different era where don't talk about man up. And it's different now. Right. I think that our hidrent and every generation moving forward. I hope that the more conversations that professional athletes have and actors and people that we look up to have about mental health, I think the easier it's going to be for generations to come to talk about it. Listen, we're evolving as a society, and we're all figuring things out, but the more you talk about it, the better off you're going to feel. 


 Josh Wilson
 Yeah. Awesome, man. Awesome. During this interview, there's probably some questions I should have asked you other than where can people find you? So that'll be the last one. What questions should I have asked you in this Internet that I screwed up? Didn't ask you? 


 Dave Heimbuch
 Good question. I love talking about my company, so if anybody ever wants to learn more about hydrant, it is hydrant.com. It's H-I-D-R-E-N-T. We spelled a little funny because as I mentioned earlier, it's got the word higher in it. Check it out. If you need something done around your house and you feel good about giving back to a neighborhood hero, check it out. Yeah. I mean, it's hard to say what you should have asked me because I never knew what you're going to ask me to begin with. Listen, I've talked to you more about this than I've talked about my addiction in a long time because it just doesn't come up anymore in just regular conversation around the house. It felt pretty good to have this conversation, and I hope a lot of people that hear it resonates with them. My Gmail is Dave@hidrent.com, if anybody wants to shoot me a note and have any questions or just talk about anything. 


 Josh Wilson
 Yeah, absolutely. What I find is that the more people talk and I've interviewed Navy Seals. I've interviewed politicians. I've interviewed the whole spectrum of people on this show. I find that when people talk about their issues or whatever, people in the audience reach out and they go, hey, man, I really appreciate that. I didn't realize that a celebrity or that wealthy individual, that billionaire, whatever, they struggled with these things. I had a Navy Seal one time today. At the end of the day, I just wanted to feel special and loved you like what the most elite warrior on the planet is. Just saying he's trying so hard because he wants to feel special. 


 Dave Heimbuch
 When I was in rehab, I was there with a Dallas Cowboy, and I'm not going to name him, but it was the same thing, right? I mean, here's this guy who you look at as a warrior and dealing with the exact same things that we're all dealing with. Yeah. He wanted people to love him, right. He was worried that they didn't. He was worried that he let people down. And again, that's not the case. People got their own stuff they're dealing with. 


 Josh Wilson
 So good. So, fellow dudes in the audience, I love you guys, and as always, reach out to our guests, say thank you. Thank you for sharing your story. I find that when we share our story, something happens. One is it connects us with other dudes, but also something changes in us when we start sharing our story or our testimony or whatever you want to call it. So I encourage you to do that. If you want to do it here on the show, uncensored advice for men.com, there's a form at the top. You can connect with us, and maybe you could help a dude with your story. Love you guys. Talk to you all on the next episode. See you.

Dave Heimbuch Profile Photo

Dave Heimbuch

Founder/CEO

Dave is a 20+ year marketing veteran who has participated in over $1B worth of successful startup exits including: Photobucket, YuMe, Tapad and Shazam. His responsibilities at Hidrent include overall business strategy and direction.