On Loyalty with David Carde

 Josh Wilson
 We've interviewed pastors, p*** stars, and all these different topics to bring to you guys to answer the questions that you have in your brain. You do not have to go through these kind of thoughts and questions alone. That's what this show is. The mission and purpose of the show is to bring guys together and to talk about tough s***. With that, we're going to talk about family today and the breakdown of family with a guy who stepped into the wedding industry, maybe unconventionally. David. Welcome to show, man. 

 David
 Josh, thank you so much for having me and fired up to be here. 

 Josh Wilson
 Yeah. So let's start with this. Where are you? Where is home? 

 David
 I'm in Los Angeles. 

 Josh Wilson
 Okay, sounds good. 

 David
 Where are you? I'm just curious. 

 Josh Wilson
 We're in central Florida. A place called Ocala. So it's 950. I'm recording it's 650 right now where you are, right, correct. Holy. Holy. What inspired you to sign up for a podcast at 650 in the morning? 

 David
 Well, I mean, I would have loved to have done it later, but I'm super busy right now, so I was like, I've got to get on the show. I was really stoked when I looked at before we connected. First of all, I'm grateful to be here and obviously it was your choice to have me on the show, but I researched you and I would not have been able to schedule this for a while had I not done it really early. My preference was let me just get on. I'm making the sacrifice to talk to you before 07:00 A.m. In La. 

 Josh Wilson
 Awesome. Ian Hill. Super glad to have you. David, who are you? 

 David
 That's a loading question. I would say that I am a product of both a a militaryish upbringing, even though I did not personally serve in the military, and a Los Angeles Hollywood upbringing. Both of those stem from my grandfather, who was very much father figure to me. 

 Josh Wilson
 Okay, let's talk about grandfather. Let's kind of just dive in there because it sounds like he had a major influence. Now, you didn't say dad, you didn't say mom, you didn't say uncle, brother, cousin. You specifically chose Grandpa. What is grandpa's name? 

 David
 Millard Kaufman. 

 Josh Wilson
 Okay, so let's talk about Mr. Millard. Why was he impactful to you? 

 David
 I think that he was someone who it really defines how people can be have a large spread in age. You can have a more traditional idea of what a grandfather and grandson would be like, but we absolutely connected his people, even when I was a young kid, and there was just that chemistry there. While I always knew he was my grandfather, and he was my grandfather, and he knew more than me, and he taught me a lot, and I would never consider myself in any position to teach him anything. There was a friendship there that came through chemistry, and as I got older, we just liked to spend time with each other. I also gravitated toward one of my first gigs in Hollywood, was getting coffee. Not literally, but I mean live literally being the guy who got him drinks and stuff, like being an assistant. 

 Josh Wilson
 Got it. Okay, so it sounds like you have a very interesting background. Do you mind sharing some of the story of at least what you're allowed to share? 

 David
 Yeah, sure. I grew up in Los Angeles. Josh, have you been to Los Angeles at all? 

 Josh Wilson
 I have. I sat in the parking lot, aka your highway. We went out there for a wedding, and I rented this fast car. I rented this awesome car for my wife, and I'm like, I'm going to cruise. No, I sat on the highway for 2 hours to go, like, 2 miles. It was ridiculous. 

 David
 Was that the 405? 

 Josh Wilson
 Probably, yeah. 

 David
 We have a traffic issue here, but I'm definitely a product of La. I think that where you're born informs you, and that can be both good and bad. I know where I come from, and so I actually grew up on Midvale Avenue, which is in the West Woodish area. It was very different back then, but I grew up around my grandfather was a screenwriter, and he actually very proud of he was actually nominated for two Oscars for screenwriting. I grew up around the entertainment business. My grandfather was still active, although not as active as he was in the 1950s. It was a very interesting combination because my grandfather, I would say, considered himself intellectual later in life, but he was born very poor in Baltimore, Maryland. He was a merchant marine, and then he was a marine during World War II, and he was a merchant marine at, like, 16. 

 David
 There was always a rough and tumble aspect to my grandfather that never came out in terms of not I don't want you to think that he was rough and tumble toward me, but at his core oh, you'll love this. At his core, he was absolutely a man. He was absolutely a man, if that makes any sense. 

 Josh Wilson
 Yeah, I get it 100%. Growing up in Hollywood, you got coffee for people, and, it seems like you're around screenwriters and in the world of Hollywood at growing up live, what did you want to be when you grow up? How was that shaping? You said you're kind of a product of where you were born, right where you were raised. What did that look like for you? 

 David
 I would say two elements to that answer, and I'll answer the second one before the first one. The second one is that I always knew I wanted to go into the entertainment business because when you grow up around it's really a subculture. What I mean by that is, have you ever met people in the real estate industry? That's a subculture. They talk about houses all the time. They're like in their own thing. Like, that's a subculture. Have you ever met people who are super into tennis? They're into the tennis subculture. They go to a country club where they play with their friends and they know everything about rackets. Hollywood. The best way to understand it is that it is a subculture. It happens to have a lot of media attention on it. A lot of people participate, voyeuristically. It has its own social mores, I guess. 

 David
 I always knew I wanted to go into the entertainment business because it was what I was around. Also, by extension, the school I went to was heavily entertainment industry populated in La. There are definitely downsides, and I would understand that. In my college years, I ended up at Bella Presbyterian, the college group. I'm Christian and I met kids who were not from La. I mean, I've met kids who weren't from La before, but I really got exposed to people who were not there. I realized how different and how much exposure I had as a young kid that maybe other people didn't. 

 Josh Wilson
 Was it Zoolander where you guys had live your own little click, but like, they were speaking the same language and people on the outside just had no clue? The culture in that movie was like models, male models and such like that, or Saturn. Don't throw away the plot there, but live. Was it something like that when you met these kids coming from other places and such, you're like, oh, wow. What differences did you see? I guess I should say like that. 

 David
 Yeah. Even kids who I went to school with, like, let's talk about high school, who their parents were not in the entertainment industry. The part of La that I was from was informed by the entertainment industry. If your father was an accountant, it still was. 

 Josh Wilson
 La. 

 David
 Has a very industry oriented culture, and the studios are here. You can literally go to Warner Brothers or Disney, Min, Burbank, wherever. The studios are here, the agencies are here, so everyone knows about it. Sorry, my bad. What was the core question? 

 Josh Wilson
 Heath. All right, so let's just say I'm going to hang out with you guys back when you were in college and I'm hanging out with you and your La. Buddies. 

 David
 Right. 

 Josh Wilson
 We saw people who are definitely not from La. What would I see? Notice the major differences? 

 David
 More innocence. 

 Josh Wilson
 Really? 

 David
 Yes. I didn't realize that I have never even smoked marijuana, just so we're clear. When I say exposure to drugs, I mean, visually and being around it, exposure to sex, exposure to I would say this is a little later. Also, as you get into the entertainment business, it attracts a lot of different people. There is an element of you meet people who have been from walk live people from walks of life where there has been violence. Because if someone is doing a life story on someone, this is not I'm trying not to say a real example. So let me give a theoretical example. You can imagine if someone's doing a life story on someone who's in the mob, and you have, theoretically, a screenwriter meeting with that person and by extension, meeting with people who know them, there are going to be stories and people who you can meet as a young kid who normally, if your father was, say, an accountant, you might not be exposed to that. 

 David
 So, in summary, drugs, sex and violence were things I had early exposure to in different ways. Not that violence was done to me, to be very clear. 

 Josh Wilson
 Wow. So this is interesting, right? If you go back before TV, right? I grew up my dad was Vietnam guy, badass dude, purple arts. He took on a few bullets, a few bayonets, and I mean, he crashed a few. This guy was badass. So that was my dad. I grew up at 910. Eleven years old, watching I was the only guy in my church group or in my friend group that could watch rated our movies. I was watching Rambos and all these Norris movies and stuff like that. I was massively exposed to violence and war and such like that because my dad and I would hang out and do that. No judgment. We just didn't know. But if you go back and you. 

 David
 Were around someone who had min service of the country done violence just like my grandfather had yeah. 

 Josh Wilson
 If you go back 100 years, weren't really exposed to that because we didn't have TV. Now they say kids watching TV are exposed to sex, drugs, violence at a massive level. I hear what you're saying, and I see how that could affect a young guy growing up because it affected me. 

 David
 Can I speak to that for a second, please? I also think the experience that you and I had has a human element, because when kids see something on YouTube now, it's different. I'm not saying that there's not early exposure, but YouTube is a vehicle. It's almost like people look at it in a very almost ritualistic way. They check YouTube every day, so they're exposed to all of it. I think one of the differences that you're saying that I relate to is I mean, we're talking about a time before YouTube. This was a personal interaction with people who had experienced things that, even if you can see it now on YouTube, there was that human element that was in front of us. 

 Josh Wilson
 Yeah, and that interaction on a day to day basis, whether you're writing some story which is by the way, that is very emotional when you're interviewing someone live yes, we're just having a chat over video camera and microphones and I'm writing notes about you. There's something that you feel you start picking up the stories. You're in La and you're looking at stories and you can't give any specifics there, but you're hearing these people's stories exposed to the violent sex, drugs, the trauma that people go through and then we share it on the big screen, that's got to take its toll. How did that affect you in your family? 

 David
 Yeah, I would say in terms of toll, I mean, I think that people come from all sorts of walks of life and it's important to acknowledge that. I think that everyone walks a hard path in the sense that it can be very easy to look at one's own life or any situation and live with tunnel vision, thinking that you are the hero overcoming obstacles in your own story. I think it's very important to understand that by no means am I saying that my life in Los Angeles or anything like that had a degree of tragedy that would be more than a lot of people. What I would say is that I think team Chat I love about your question is that the key thing is that young people are impressionable when you're a kid and if there is no contextual explanation for things and you have that little life experience, it imprints on your brain in a very different way. 

 David
 Let me take something like drugs, which again, I've never even smoked marijuana. I've been to parties that have had marijuana but I'm probably the most one of the more clean people you will ever meet and that's because I saw people like 7th grade do cocaine and I saw people where I personally had friends who had exposure to that and some of these people are very wealthy. These are people who it's because they had easy access and there wasn't a huge explanation beyond the dare not to do drugs person who came in once min a while to tell us. I mean, I'll tell you what was shocking to me. I know people who I met at Belle Presbyterian who these kids are 1819 and 20 and they almost had no life experience, they had never seen drugs, they had very little understanding of sex. Violence was something not that it's a YouTube best thing, but violence was something that occurred on live the nightly news. 

 David
 Their understanding of the operational aspects of the world is limited. 

 Josh Wilson
 This just hit my head and it might have been so obvious and it's kind of a side trail. Bel Air Presbyterian. That like the Prince of Bel Air? Are we talking live. Same place. He didn't go to that school. Was that the area that Fresh Prince area? No. All right. I'm a huge fan of the TV show back in the day. 

 David
 Me too. 

 Josh Wilson
 All right. 

 David
 Just to be clear, I found my way there completely by accident. I didn't live in Bel Air. Bel Air had a college, so funny story, but yes, 100% correct. It's Bel Air, which is where the fresh Prince of Bel Air is. It's a very affluent neighborhood. I went there because there was a college group called Quest, so it wasn't necessarily about choosing, oh, I'm going to go to Bel Air Presbyterian. It was something where there was a really great group of young adults who went to UCLA and USC, et cetera. And so they were my age. After high school, it's like, okay, that's a good extension to get plugged in. That's the reason I was there. 

 Josh Wilson
 Copy that. All right, so you were studying to be in the entertainment industry, right? Live. You were saying live. Your education was around that. Is that right? That what you wanted to be when you grew up? 

 David
 Not formal education. I went to UCLA for history, but when I say education, I mean you couldn't not through Osmosis, just start to take things in. 

 Josh Wilson
 That makes sense. Yeah. What did career look like for you? I'm looking at what you do now, which is, why don't you tell us about what you're doing? You fell into it unconventionally so as to what you're doing now. How the heck did you fall into that? 

 David
 I'm the founder of a company called Wedding Club, and Wedding Club's mission is to organize the wedding industry and just simply put so we can lead ups to it. I think you want the high level synopsis. The wedding industry is very much rigged for couples and vendors, and it is a horribly disorganized experience to get married. It is not the right way to launch the family unit because a lot of people have a horrible experience planning their wedding. Wedding Club is an online website where vendors can go and vendors can post their open calendar dates, what vendor category they are. They can post notes. It's a completely transparent place where they can just let people know their availabilities. This allows vendors not to have to waste time because too often they jump on a phone call with a couple and it's just not the right fit. 

 David
 Maybe they're not open on the date, but maybe there's a slight conference link budget, but the vendor then ends up burning 45 minutes on the phone. Someone's not the right fit. This is a time efficiency mechanism for vendors, and it's way less expensive. It's $5 per post rather than some other sites that ask you to spend hundreds or even thousands of dollars per month on the couple side. Couples go into wanting to get married with their bright eyed and bushy tailed and think, oh, this is going to be a good experience. And it's just not. They quickly find out that finding their way to the right vendors is it's hard to find people for your date. It's hard to find people that work for your budget. They end up feeling that it's not a transparent experience. By creating a transparent online place where vendors can save time, they can post inexpensively, it allows couples to go and to find the right vendors in an environment that's safe. 

 Josh Wilson
 How in the world did you get into this from La? And how did that happen? What did this progression look like? 

 David
 That is a great question. I would say it's a combination of by accident, and also it plugs into a value system I have, which is I don't like it when there is a situation where people are slightly being taken advantage of or the system doesn't work for them. I got into it at the time where a lot of my friends were getting married. It's important to understand that I was seeing this experience first hand in the sense that I would hear people talk about the experience of getting married. And over time, I noticed patterns. I was like, they're all talking about Big Brother, in the book 1984. 

 Josh Wilson
 Yeah. 

 David
 They're all talking about this live, evil, hypothetical villain of like, this was a horrible experience. There's this thing out there that's preventing me from getting married. It's not working for me. I can't find the right vendor. I feel like that person is withholding knowledge from me. They're not transparent. It was like this looming villain over everyone's weddings. When I started talking to vendors, I realized they all have PTSD. A lot of vendors go into the experience with couples, unfortunately, and not their fault because they've had experiences with couples who treated them poorly. The couples are having a bad experience, so their emotions are flying high. The cycle perpetuates, which is that couple gets married, but the vendors take those negative emotions into the next interaction and justifiably so because they're paying way too much money to other sites for speculative value, and they're wasting a bunch of time. 

 David
 The goal of Wedding Club is to help both sides. We want to make it transparent, and we want to make the wedding industry work for all parties and all constituents involved. 

 Josh Wilson
 Okay, got it. So, man, tie this together. You said you kind of fell into it by accident. Your friends were getting married. Why you why are you the guy to kind of you said you had this internal thing about live, this justice. You hate seeing people take advantage of you hate seeing the inefficiency of disorganization of the industry. You're saying I'm the guy to do it live? Why you? 

 David
 I would say patterns, actually, because when I was working, I was a studio executive at this you would consider it like a traditional film and television studio, although I would say that there were many other units to that studio. People in general think of a Los Angeles headquartered studios just being film and TV, so you can think of it that way. When I started there, my job was mostly I would work on films, but more stuff came across my desk that was in technology. This is like I would say 2012. What I was going to say is that was really the ushering in of a lot of dialogue between the media and technology spaces. I started to see all sorts of startups and all sorts of companies that were coming in, coming across my desk. I was being asked to put in my two cent to the digital department. 

 David
 I started to get real exposure to the startup world and I started to talk to a lot of people doing all sorts of different companies and that's what ultimately led me to start my own company. Had I not had that experience, Josh, I gotta tell you, I don't think I ever would have thought of starting out. It wouldn't have even occurred to me to start my own company. I would not have even known. I had never even heard the term, I think startup that was so foreign to me that someone would do it. I always thought you go and you work for a company and you get plugged in. The real genesis of Wedding Club is twofold. One is I really did want to solve this problem in the wedding industry, but that came later. The first genesis was just getting an introduction to the world of startups while I was working at a traditional entertainment audio. 

 Josh Wilson
 Yeah. Man, it seems though, right, the world of entertainment and media and arts, right? It seems that this is just what I've seen, like on TV. I don't read inquire. I don't know a d*** thing. 

 David
 I don't read the inquire either. 

 Josh Wilson
 It seems like the family unit is not really praised. It's not very high and lifted up. Yes, we'll go celebrate a huge wedding, but divorce on divorce and family is falling apart and all that stuff. It seems like that's not a very popular thing about this unit of marriage min the entertainment space. 

 David
 I couldn't agree more. I want to just clarify this answer by saying that I am very open to what the definition of a family unit is. I would never judge anyone, for instance, but I love what you said and I'm going to get to it in a second. I would never judge someone who comes from live. If your family's divorced, that can still be a family unit you're working together. The thing that I don't see is responsibility, which is I see too much of when two people get together or whatever the specific situation is in the family unit. I do believe that people need to have more responsibility because people need to better to if they bring kids into the world or even if they have a responsibility just to someone else, whether they're still in that relationship or not. I want to make that process easier. 

 David
 I do believe that creating an environment in Wedding Club where people can have an easier time launching their family unit together, whether or not that stays, that's part of it. But I completely agree with you. I think that the responsibility element and being good to each other, no matter the evolution of the family unit, needs to be fixed. 

 Josh Wilson
 What have you most learned about yourself? How old are you, David? 

 David
 I had to think about that for a second. I am 38. 

 Josh Wilson
 In your 38 years, you're looking back, what has been something that you're most proud of, something that you've learned about yourself? 

 David
 My loyalty to my family in the sense that my family has had, again, qualifying this with the fact that everyone goes through stuff, but my mother was very sick when I was young and continues to be sick. My mother only has one kidney. In 1989, when I was five, my mother had a benign tumor, so that means non cancerous. It wasn't malignant, but the doctors kept saying she was fine and it grew in her for a long time, so it was huge. My mother I've always been very close to everyone in my family, but my mother almost died then, and she still has repercussions. She has rheumatoid arthritis, she has glaucoma. My father is blind in his left eye. My father also is someone who he's had tragedy. His brother died of AIDS. The other thing, too, is that my father also had a stroke now. 

 David
 Just there were various things in my family that I saw that were unfortunate. I would say that my loyalty to my family in the sense that I would never abandon my family. I believe in sticking by people, and I definitely have seen people who and there are other things, too. I'm just not going into them. Obviously, I'm not completely just divulging everything, but these are things that I have permission to talk about in terms of with other people's. They're okay with it being out there. My loyalty to my family is probably something that I'm most proud of. I have been loyal since I was a young kid where I brought my mom, water when she was sick or I thought she was going to die or whatever it is. That's an enduring archetype in my life. 

 Josh Wilson
 Yeah. If you and I were at a coffee shop in La I come out and visit you and we finally get through traffic and we're just hanging out and we don't have any agenda, we're just hanging out for a few days or something like that. What topic do you most like to talk about and why? 

 David
 Topic? I most live to talk about the other person. Quite frankly, this is a foreign thing to me, so I live to like to listen. I keep having to remind myself I want to ask you questions about yourself. Like I want to know more about how you grew up, how you started the podcast. I also have to remind myself that the purpose of your podcast is to do so I feel really weird. I like to talk about the other person. I like to learn about people and I would say I live to talk about I like to talk about the entertainment business. I really love it. I'm proud of the work I did in it. I think I'm pretty solid at it. I did a lot of stuff where when I was at the studio. Right. I'll tell you something that is interesting. This a bad topic to go into, do you think? 

 Josh Wilson
 No, I would love to talk about your history. I just know that you're like, hey, there's some this because of contracts and such that you're not allowed to share. 

 David
 Right. 

 Josh Wilson
 Share what you can because I'm fascinated by worlds that you said voyeuristically looking into. 

 David
 Sure. 

 Josh Wilson
 I have no clue what it's like. Tell me about it. 

 David
 Well, Josh, I'm happy to talk more about Heath. I mean, when I said that before, I actually like to ask this question because I'm happy to talk more what I meant is live. I won't do anything national inquires. If I saw something at a party, I won't be the person to divulge any details and I'll just won't break a contract. What was the question? Ask me something specific and if I can, I will. 

 Josh Wilson
 Tell me some of the projects that you've worked on that I might know. 

 David
 Okay, so the first thing to understand about me is that I've been involved min a lot of things that were not my choice. What I mean by that is that when I worked at the studio, I did work for the CEO of the studio. If anything about the entertainment business are we allowed to kiss on this? 

 Josh Wilson
 I live cussing it is a s*** show. 

 David
 Making films is a I can't believe I'm cussing this much. I already did, but it's the word I just said. A lot of the things would be I would be called or contacted by my boss to work on things that weren't going necessarily well. A lot of my work was on. Like they would show me a cut of a film and I would say, okay, we're going to make a. Two and a half minute trailer or a 32nd TV spot. Basically we're going to try to sell a film that this really isn't because this is really not good. It'd be something where I would try to finagle it to get it so that it would get to people who would want to see it and be organic. Making films is really hard and a lot of times there's a vision that doesn't come out in the right way and then there's a mad scramble. 

 David
 You love this storyon. I'll tell you this story, just so . I'm worried as a student you're going to like this. You know Santa Monica in Los Angeles? Yes. For a lot of my time, I was in a private airport hangar, min Santa Monica, where there was a huge screen. You go into the airport hanger and it's basically like an office. One of my offices was there and they would send me cuts of films and I would watch them and then I would try to figure out a way to optimally position something that wasn't going well. Heath and so a lot of my job was that and I'm proud of everything I've worked on because I did the best I could, but I definitely would say that it was a challenge. 

 Josh Wilson
 Yeah. All right, so talk about some of the projects you worked on then. 

 David
 This is exciting with a disclaimer that I'm not giving my opinion one way or the other what I personally thought of these projects. I take pride in everything I've worked on from a workman perspective. I remember working on a film called Safe Haven, which is a Nicholas Sparks film. Nicholas Sparks is the person who did the notebook. And dear John yeah. What I would say is that first of all, I would say that Julianne Hough and Josh Label, who were the stars, did a great job. I would say those are fantastic actors. I would say that I'm super proud of it. They're really talented and they should be given all the roles in the world. I remember once getting footage for this thing and it seemed like they were shooting a lot of shots of the sky. I was like, we have Julianne Huff and Josh Danelle. 

 David
 Put them on live. What are we doing? What are we doing? Shooting the clouds? And so it was stuff like that. With Safe Haven, one of the things I'm proud of is the trailer I think is really good. At least to my recollection, this was a long time ago and really credit to the marketing department, who I was really blessed to serve. We cut some really good trailers where there's really great music. I remember the way that the music comes in right is the title, I think comes up. The place of the trailer, the Thriller element, the great shots of Julianne Huff and Josh Label in terms of as their romance is blooming. That was something that was a really interesting experience. Active Valor, that's another great story. Cool. You know the film act of Valor. 

 Josh Wilson
 Yeah. 

 David
 Active Valor I'm really proud of because it has to do with the military. I remember this is a crazy story. I was actually hired effectively out of a parking lot for the studio. Yeah, this is a crazy story. You want to hear the storyon? 

 Josh Wilson
 I sure do. 

 David
 Okay. All right. I'm going to a meeting at the audio, and I'm going to meet with a guy who is titled Executive Vice President of Whatever, and I bump into the CEO basically in the parking lot. We go in together, and we're in the elevator. You know the phrase Shoot your shot? I recognize this guy. He's very famous. Like, everyone knows who this guy is. I'm in the elevator, and I just started talking to him, and I said some statistics because I was actually going to a meeting with a more data oriented guy, this executive vice president. The CEO invited me into his office, and I walked out like, 1015 minutes later with a three year deal. 

 Josh Wilson
 Wow. 

 David
 Cool. That was actually how I came to working at the studio. It was completely serendipitous. But here's the thing about active valor. I get into the deal, and I immediately in this Santa Monica airport hangar. I remember it's the Super Bowl coming up, and they want a Super Bowl commercial for active valor. I must have worked almost 72 hours straight. My hair was on fire. We had to make the deadline, and he wanted stuff done, and I was live dying. One of his assistants had to be in the front and basically keep me up in the office. At the airport hair, there's this hallway, and my office is the so you go in, there's a front desk or live the assistant is and then you turn left and there's a hallway. My office was the second one down the hallway. Because the video where I'm watching these films is all the way down, I'm running back and forth from the video to give the assistant stuff to help me to save time. 

 David
 I did that for live 72 hours. It was crazy. I've never been that tired in my life. 

 Josh Wilson
 Yeah. Going from the entertainment industry to wedding, how do you feel like what you've learned there applies to the family unit today and how you're serving family organization? 

 David
 The number one thing I saw in a lot of times in Hollywood was disorganized process in that you have not a lot of great coordination between different people because everyone's really trying hard to do it right. Everybody's trying hard to do their job. The breakdown in communication and transparency does affect things and so when I worked at the Audio, I was talking about films. Right. I would say that communication should better on this projects and a meeting. ID a project, it's a personal project for people. Taking that element into weddings is very important. 

 Josh Wilson
 Yeah. What's your vision of the future if you and I were to go to the future? You're 38, I'm 40. Let's just say 40 years from now and we're sitting on the front porch and min a rock and chair and we look back and we go, we did it. And you're like, yeah, I did it. What would success look like to you as you're building this out? 

 David
 Loyalty to my family and my friends. I'm building a wedding bump. Sure. 

 Josh Wilson
 Even in your life? 

 David
 In life. Loyalty. Yeah, loyalty. 

 Josh Wilson
 Why is that so important to you? 

 David
 I don't see a lot of loyalty. I see a lot of people who I think that people life is hard and it doesn't matter if it's your personal relationship with a significant other. It doesn't matter if you're at a bar and somebody wants to fight you. Life requires grit, emotional control. Loyalty is something that really infiltrates all that, whether it's loyalty to yourself. Do not fight someone at a bar. Give up the stool, walk away. Being a man is not about proving for 2 seconds that you're willing to stand up to someone who's slightly intoxicated, who wants to show off, who in their own mental place had a bad day, is having low selfconfidence, who feels that this is the way to fix it. Loyalty to family, I see this all the time. I have someone who I am no longer friends with, who this individual I was friends with for a while. 

 David
 This is not what broke the friendship, but it gives a window into why we parted ways. The way he would talk about his family, this specifically his parents, was like, that's their thing. If my mom's, this person would say, if their mother was struggling or their father, whoever live, not my responsibility, this person would say, and they have to figure it out. That really touched the nerve with me. And then loyalty to friends. I see too many people who they make decisions derived from how they think they're going to move their way through the world. That can be at the expense of people who they should have loyalty to, who they have a history with. Does that make sense? 

 Josh Wilson
 Yes. One of the things that popped into my brain and you Ian Hill me explain this. Right. Loyalty is important to you. If someone doesn't express that loyalty you're like, and you even said no longer friend, is that because of a lack of shared values and beliefs? Because it's almost like a contradiction of itself. Right. Loyalty. Except if you don't share these beliefs and it's not what are your thoughts on that? I would love to hear that. 

 David
 It's a great question. I would say, first of all, I just want to give context that I'm a very open person in the sense that I have friends who are different backgrounds, different cultures, different orientations, and I think that's great. My value system is very open, but I would say the archetypes, which is it doesn't matter what country you're from, what background, what the specifics of your personal life are, loyalty is something where Josh, who says, I'm proud of being the disloyal person, nobody. But nobody says that. For me it's the archetypes, which is it's hard for me to justify when I sep someone having something like disloyalty bleed into their life that I can say, well, that's a value system that I can get behind. Whereas if someone disagrees with me about whatever, a topic, politically, whatever, I can respect that. I can respect someone else's beliefs and I can respect where they're coming from and I don't have to agree. 

 David
 And in fact, I might learn something. I might be the person who's wrong, I might be the person who needs to come around. There are certain things like loyalty where it's like, it's hard for me to say, have someone tell me there's a time to be disloyal, which I guess, look, you could go off and you could say, we're at war and I have to be disloyal to save people. Everyone who's listening is going to say something like David. And I get that. I'm saying in general, I would say that something like loyalty is an archetype and it's hard to justify not being loyal. Even now I want to clarify something like I'm talking I was talking about my Hollywood group. I'm loyal to even the people who I disagreed with. Even the people. Whether it was my boss or whether it was other people I was looking. 

 David
 I was working with. Even if it's someone who I thought didn't bring their A game and I thought should have been better on set. Should have been better in the office. Even if it's someone who did not like me because I gave bad feedback about a project or whatever. I would be loyal to them out of the honor system that we worked on something together. That's why you see me being careful about all these stories. I'm talking about where I'm working on Active valor, I'm working on safe haven, and I'm expressing somewhat how my experience was. I'm loyal to all those people and I would never rule them in any way. 

 Josh Wilson
 If you could work with anybody, any actor, past or present, on a project, you would live an opportunity to work with them. Who would that be? 

 David
 Well, I think, number one, I'd love to have my grandfather back. I never got to be someone who is not that I'd ever be an equal, but I was always in a one down position. I was always serving, and I would say that not that's a bad thing. I should have been I was younger. I'd love to go in and work on a project with him as live, be able to weigh it, because my grandfather, by the time I was at the studio in 2012, my grandfather was dead. He died in 2009. He never really got to see me have I was trying to do the best I could. I was working. I was working for him. My big break, so to speak, I would say, was in 2012 when I got more ingrained in Hollywood, he never saw that. That's always hard for me to talk about, because I think he really believed that it would be okay, but he never saw it. 

 David
 He was going three years earlier in March. I guess my grandfather but that's a cop out answer, so I want to give you more. It's like, oh, yeah, you want to work with your grandfather. Who would I want to work with? You know what? I'll just give you it's straight. The hard part about that answer is I know a lot about people in Hollywood, and as I said, I would never rule on people. The truth of the matter is that the more about people in Hollywood, you can't not be affected where even if you think the person is talented, sometimes it's hard. Just what you're thinking in your head about, okay, well and I'm not talking to personal lifestyle. I'm not talking if the person does. I'm talking about live, say, location. I'll give you an example that's going through my head. I know someone who I'd love to work with, but only if they bring their agame. 

 David
 I've seen too many projects blown by people who didn't it was the time they didn't bring this A game, and they weren't into it. My hesitation in saying it is the caveat is, I want to say I'd love to work with this person, but are they showing up motivated? It a time where they're going to be a good team member? 

 Josh Wilson
 All right, so let's go with you and your grandfather, Heath. He's going to write it, you're going to direct it or produce it. 

 David
 Okay, sure. 

 Josh Wilson
 You get to choose a story, any type of story. It could be fiction or nonfiction. What kind of story would you want to work with your grandpa on? 

 David
 I think his life story, just not calling it Miller Kaufman, but being something like an epic, like, David Lean, the director, who did he did big epic type films, I think about my grandfather story. Right. My grandfather's born poor in Baltimore, Maryland. He actually did a lot of street fighting in Baltimore, Maryland, because he was just messing around. He was really poor, and when he got into the military, not the merchant marines, but the Marines in World War II. He live spam. He loved to eat spam because to him, that was one of the best foods in the world because he was growing up in an environment where everything was basically old and burned. For him, the idea that something wasn't completely burned was like mindblowing to him. Yes, so he did that at like 16. He's in the merchant marines. My grandfather serves in the South Pacific during World War II. 

 David
 I am authorized to talk about this because I've talked to him about this before. My grandfather saw a lot of death and he killed people. My grandfather was someone who in that environment. My grandfather was really respected as a tougher type guy. He was almost killed by like a bomb that went off. He was in basically a foxhole with his friend for live over a day. He was hit in the head and he was bleeding out. He had crazy experiences, but he also did take life. He fought for the country. There are stories that I know about what happened that are just what always blows my min is the idea that they were to fast forward. So let me give you an example. My grandfather got a medal in Japan. He fought against the Japanese in World War II, but he was always super respectful. 

 David
 He later did a film called Bad Day at BlackRock, which was one of this Oscar nominated films. He was very respectful, as he should be to the Japanese. One of the things that I'm so proud of flofr my grandfather and I think it's a great example, is he fought in World War II. They were on opposite sides. This man had tremendous respect and later built so many bridges with people who years earlier, would have been on the opposite side of the battle. I think that's a really moving story. He did a film about it. Bad day at BlackRock. He got into Hollywood because it's similar to me an accidentally the head of the studio at the time, I think it was Dory Sherry, didn't like the scripts that were happening about World War II. He said, is there anybody here that anyone knows who's actually served? 

 David
 Like not some writer just eating a doughnut live? Can we get someone? My grandfather wrote his first script and they said, this is great. And they say, why is this guy? What is he doing? He said, well, he actually is a marine. That's how my grandfather got into being a screenwriter. 

 Josh Wilson
 Wow, dude, what a great story. 

 David
 And he was loyal. He's 100% this was a loyal man to his friends. My grandfather always loved to work with tools. He was loyal to his family. He worked in Hollywood. He knew he was good friends with, Steve McQueen. 

 Josh Wilson
 Yeah. 

 David
 Steve McQueen used to ride his motorcycle up to my grandfather's house in the Hollywood Hills on Molten View Drive, and they just kick it. My grandfather would hang out with Sharon Tate. Sharon Tate is now somebody who and my grandmother, by the way, Sharon Tate was an actor, and she also, has recently gotten a lot of publicity because she was once upon a time in Hollywood. She's played by Margot Robbie in that film, but he knew all the old Hollywood classic Hollywood people. Probably what he was most proud of being successful at is just a good man who left a good legacy. 

 Josh Wilson
 That's so cool. Min and I'm really thankful that you shared that story. Loyalty, legacy, these are the things that are important to you. How do you want to be remembered? 

 David
 Loyal. Also, I would say that I stand up for what I believe in. Even if I'm someone who, if I feel there's a reason to stand up, I'm willing to die. That can be either literally physical, I would be willing to die. Or even if it's something where it's a figurative death, live ian Hill stand up for what I believe in, even to my own detriment. If people are more powerful than me, if there's something that will hurt me, but I feel that it is the right thing, that's the Hill I'm willing to die on, and I'll take up my cross. 

 Josh Wilson
 Yeah. Interesting. Min so, David, as you're building this out, let's do this for guys in the audience who might need some help organizing their wedding and learning more about that. Live what's a good place for them to learn more about your professional life. 

 David
 For wedding club. 

 Josh Wilson
 Yeah. 

 David
 Go to www.weddingclub.com. So www.weddinclub.com. Now. There's no G. No G? But it's wedding club.com. I want to emphasize something that we call it a club because it's a movement. There is no fee to join the club. Everybody is welcome. The pricing system is transparent. If you're a vendor, whenever you want to post, you pay $5. You can think about this like any other online site where you see pay $5 to post or whatever. You pay $5. We let you post in an unlimited locations in any state for $5. Let me give you an example. A lot of sites out there, like if you're posting in Texas, will charge you differently to post in Houston and Dallas because they're considered different markets. If you create a post in Texas, you can post anywhere in Texas for that date. So you can say, I'm a photographer. I'm available June 25, 2023. 

 David
 You can post all the places that you would be willing to work. Min texas. You can also post in other geographic locations that you don't normally work. Let's say you're a Texas photographer, but you also want to work in Louisiana. Go ahead and make a post there. Now, to be clear, when you move to another state, that's another $5. That's infinitely better because you have situations where people are paying hundreds or thousands of dollars and they'll say, well, you gotta pay it again if you want to post in Houston and in Dallas. I'll speak to the couples and say, but I really want to be live. We're here to help the vendors. I want to make sure that people understand. I believe that the vendors in the wedding industry are being screwed. I believe absolutely that vendors in the wedding industry are being taken advantage of. 

 David
 They're being asked to pay too much of their hard earned money. I'm not doing this actually, I want to say this because people got to know me, Josh, and I really want people to do this. I did not start this company to make the most money I can. I could charge more. I have talked to vendors, they have said that they would pay more than $5 a post. Right now we're charging $5 a post. I'm not saying that we would never raise prices. I have to understand how we pay the bills because we have to pay server costs, computer software costs for programming, meeting code. My goal, as long as I have control of this company, is to keep the prices as low as possible and still make this a viable business. I am hoping that every vendor who listens to this says this is a great club and it's free to join. 

 David
 This is a great movement that David Card is doing. Let me start to post and support this. We get the word out there and I hope ultimately every wedding vendor is on wedding club. When we have the money, we will reinvest in the product to add features as quickly as we can. I really want to emphasize to vendors I heard you, I really listened over sitting with you at coffee. I am not like other places. Out team Chat is looking to turn a buck. The biggest jazz I would ever get is to build a company that helps you and makes this a better process. On the couple side, what I would say to couples is I am trying so hard to make your lives easier. I heard you when I sat at coffee and I've had people cry with me over their weddings that are in process. 

 David
 I want to help you have a transparent, easier experience. So I just hope that comes through. 

 Josh Wilson
 Super cool. For guys who want to learn more about your personal life or connect with you and maybe ask you some questions about your story or maybe they need some help, what's a good place for them to do that? 

 David
 You know what? Just reach out to me on my work email right now. That's the one that they check the most it's contact@weddingclub.com and if it doesn't go to someone who is live working with me. I mean, if you say, hey, David, I saw you on uncensored advice. Flofr flofr men, it'll get to me. Like, put that in the subject line I'll know to open that and talk to you. Contact@weddingclub.com super cool and just put in the subject line. I want to make sure Josh gets credit for the fact that Josh look, this has been Josh's choice to have me on. I really want people to understand that it's an honor to be here, and I know that I'm being given the opportunity by Josh for his audience. Let me know that you heard it. Uncensored Advice for flofr Men, that would make me really happy and jazzed, and I want to emphasize that this is going great so far. 

 David
 I really appreciate it. 

 Josh Wilson
 Yeah, man. Well, I appreciate you. I appreciate your story, and I appreciate what you stand for. Guys in the audience, as always, reach out to our guest. Their contact information will be in the show notes. Contact them and ask for help. Ask them for support. Maybe even support them in what they're doing. The mission and purpose of this show is to help dudes and to lift up guys together. If you're working on something or need some help with something, you could always head on over Uncensored Advice for flofr Men.com. Fill out a quick form, and maybe you can talk on the show. Maybe we could share your story, your testimony, or maybe some tough advice that you have for other guys. I love you guys, and we'll talk to you all on the next episode. See you. 

 David
 Thanks, guys. Thanks, Josh.