Aug. 2, 2022

Content That Offends with Marcus Pittman


Unfiltered by Hollywood or church ladies, Loor is a crowdfunding platform that enables film makers to build whatever they want without the restrictive woke agenda, and get paid while doing it.

Marcus is on a mission to cancel Hollywood.

https://www.loor.tv/

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Transcript


00:00

Josh
Good day fellows. Welcome to uncensored advice for men. This is really cool. I was, I was looking at some content on LinkedIn maybe, and I saw someone pop up in my feed and he was talking about like freedom of speech. He was talking about like, I think it was like doing something to Hollywood. I was just like, oh, this is interesting. I went down this rabbit hole, watched all these videos hilarious. And, but I'll let him share this story. This show's about him. So Marcus, welcome to the show, dude. 


00:28

Marcus
Yeah. Thanks for having me. 


00:30

Josh
All right. So, all right. I'm watching something called breaking laws on, on your platform. Tell us about your platform. Tell us about you and let's dive in. 


00:39

Marcus
Yeah, so I was a documentary filmmaker, made some documentary films, did some pretty radical pro-life documentaries. One was called, babies are murdered here. I did a second one called babies are still murdered here on abortion. That second movie I did, we put it on Amazon prime. It got pulled from Amazon prime. Amazon prime was like, no way. Wow. This was after we had a big billboard up in Arizona and I, I 10 and everything for people to go see the movie and everything. I realized then that like Christians don't really have a lot of options for telling like really good stories. We don't have that ability. Especially, there's not a platform for Christians to hear, to watch stories or movies or TV shows geared towards men. Like that just doesn't exist because I was, I worked for the ad agency that did all of like pure fluxes marketing and advertising. 


01:43

Marcus
They're, they market towards, women 35 year old Lifeway, Christian bookstore shopper, female, right? Like that's who they target. So there really wasn't. There wasn't any, I guess you could say masculine Christian content out there, and there wasn't a platform that would allow that stories to be told. I figured that's what we needed to do like that we needed to build that platform out. That's where Laura got started and a brief summary of what it is it's a streaming platform, but unlike a regular, a passive streaming platform where you just pay money to watch with Lori, you actually helped build the platform. Your monthly subscription gets you loot and you can spend that loot. It's like video game currency. You spend that funding, movies and TV shows that you want to see on the platform. Once a show gets funded, a hundred percent, everybody gets to watch it, whether they funded it or not. 


02:44

Marcus
Everybody can decide if they want to fund the next episode or they want to fund more than that. That's a basic, elevator pitch for what that is. Yeah, we're just trying to create a streaming platform that, we like to say we're building a streaming platform for men who don't like to see strangers naked. So that's sort of our business model. We're trying to be basically an independent indie art house for male driven, conservative films. 


03:18

Josh
Super cool. Now, to be honest with I'm a Christian dude. I do like seeing, make it a strangers and that's, for me, but interest what you're doing is if I go to Amazon, there's going to be things that pop in my head or that pop up on the screen that I'm trying not to watch porn. Right. Like I used to have an issue with porn and like, so if I see I like boobs, right. I liked S but I, I liked the idea of building a platform that it could be safer for me and maybe even my kids to stream in. I, I appreciate what you're doing because I do like it. I do, if I see it's a temptation. Right. I'm just being honest. 


03:58

Marcus
Right, right. Yeah. So, yeah, so that's great. But, but you also like, so you like, you, you like sinful things because we're sinners, but there's also things that men like that aren't necessarily sinful. Like we like violence and it's not a sin to like video game violence or television violence or fake violence because we're men we're made for war we're made for fighting and that stuff. When it comes to the regular Christian stuff, we've taken all that stuff out, any grittiness, any realism, any actual sin told in a realistic way, we've taken this out of the stories and we've left really no creativity for ways we can tell stories with hard lessons or hard facts. We like, we, we can't tell those stories in, Hollywood's not surely not going to let us tell the stories rightly and then, the Christian industry isn't going to be, they want to sanitize everything. 


05:14

Marcus
A lot of it is understanding that one, all of our careers, all of the films that we make, not all films are made for everybody. If you go into like a bookstore, right, you have a kid section, you have teenagers section, you have a senior citizen section, right? There's all these different categories of books for different people. When it comes to Christian films, we've all reduced that. Like whether you're five years old or 95 years old, you have to sit on the same couch and watch the same movie. It's safer, the whole family. And that's just kinda nonsense. What we're trying to do is I know this is a show that, maybe fathers might like to watch with their kids, but it not be something mothers want to watch with their daughters, right. Or fathers want to watch with their sons, mothers don't want to watch with their daughters. 


06:03

Marcus
And that's okay. It's totally fine to have those different categories of stories. And, and like you said, safe in the sense of, porn, right. That's one of our rules for our filmmakers is no nudity at all. So, and we, we try not to even come very close with sexuality and actors kissing and, unmarried actors, kissing each other and stuff like that. We try to really side on more on that line. For the rest of it, we're actually pretty open. We have R-rated film that has adult language in it. We have, a zombie movie that you would never see on a Christian Truman platform ever in your life. We have all these really cool adult themed movies and TV shows, but we're just taking all that unnecessary stuff out of it. 


06:59

Josh
Super cool. And it's typically geared towards Christian men. That's like the platform, the main driver, right. 


07:05

Marcus
That's, that's where we want to go. I think we're going to have content for everybody, but I would say that definitely a key differentiator in our content is masculine movies and TV shows like one of the reality shows we announced, well, I give you two of them. American re econ is about this. It's a reality TV show about this private border security militia group. That's works long Mexican border to stop sex traffickers and drug dealers. And like, that's super gritty. We're talking like real violence, right? You have that end of the spectrum. Then, then you have like breaking laws, which you're just looking at, which is about a guy who travels to different cities and breaks, stupid laws that are on the books. Like, I think one law is like, you can't give a woman more than like 50 pounds of chocolate in the state of Idaho or something like that. 


08:06

Marcus
Right. So, so it's like, he goes and does it, and then calls the police on himself to see if the police will actually like enforce these laws. If they don't, why are they still on the books? It's really cool, , it's like dirty jobs, legal theory, but so it's really fun. So, so there's like all these different variations and stuff, and they're not necessarily inherently, they don't have that cheesy pastoral altar call at the end of the movies. Like, all the movies we see in theaters geared towards Christians, they're just good stories and they're fun to be told and, so there's that. There's just pure cartoons that we have. We have a bunch of cartoons that are coming out better, just for kids. They're all good cartoons that I think parents would watch with their kids together. They're not stupid dumbed down nursery rhyme stuff that you normally typically get as a way to, as a means to babysit your child. 


09:10

Marcus
You don't have to watch your kid, but they're actually, fun, interesting shows. So. 


09:16

Josh
Why the name lore where'd that come from? 


09:19

Marcus
So it comes from folklore, right. We wanted it, we didn't want to build like a Christian brand by name. Right. We wanted, we, like, we didn't want to go with pure flicks that route. We wanted to go more Chick-fil-A hobby lobby. Right. They're both Christian brands, but they're bigger than that. Right. So, so that's why, and then, we just, I always knew if I was going to start a company, it would be a four letter word because it's just, it's good branding. A L O R was what's available. That word actually means it's actually the word for praise in Spanish. I didn't know that when I bought the domain. So, but it basically means praise award. It says where you get the term laurels. So like, don't rest on your laurels. That comes from, if you look at like Sundance film festival or Toronto film festival, they all have like the laurels awards for, official Sundance selection as the Laurel. 


10:27

Marcus
So that's where lower comes from. It means still award or gift and whatnot. So, because our monthly subscribers are giving loot and they're giving awards and gifts to the filmmakers, that name just seemed perfect. And so we stuck with it. 


10:43

Josh
You, you did a documentary, babies are murdered here. 


10:48

Marcus
Huh? 


10:52

Josh
So pro you know, pro-life stance, right. You fight for the, those who can't fight themselves. Right. You have a stance with it. That is super, I would say, like, you're, you're, you're showing it like as realistic, it'd be like, through your mindset, like what's going on here is murderer. You made a documentary and as extreme and real, as you can make it, and it got filtered out, it got censored out by Amazon prime or whatever. Got yanked off, you made another one and it got filtered out or canceled that. Right. Yeah. So, so you're on a mission essentially to where entertainment unfiltered by Hollywood or church ladies. That's like, you're here your slogan on there. Like what inspired you to get going down this route and to be extreme, right. Like to go this route of like, this is as serious and we need to be crazy about it. 


11:52

Josh
Right. I like it. 


11:53

Marcus
Yeah. No, that's absolutely true. I first, so I did the first babies are murdered here in like 2012, I think maybe a little earlier than that, but we just put it on YouTube, but what I basically, I did the trailer and I was supposed to go, actually, my co one of the co-founders for Laura, his name is John speed. I was supposed to go to his church and film like a promo video for his church, but he got the wrong plane ticket. Instead of like flying back at 8:00 PM on Sunday, I flew back at 8:00 AM on Sunday, which is before church there. We couldn't really film his church service for the church promo. I said, well, what else does your church do? He's like, well, we got off to the abortion clinics. Went out to the abortion clinic and we just filmed them out there, calling out the women, trying to save their babies and stuff. 


12:42

Marcus
The night before this guy that was with them, made the sign and signs that babies are murdered here. He just did it with like, foam board, mark, and marker from the dollar store. And it looked really iconic. I was like, oh, nobody has a sign like that. Outside of the abortion clinic, it's pretty powerful. That just became the title for this documentary. I was like, nobody's doing any video telling storytelling about these people who go out there every day and save these babies, like, they're heroes. And they get like no recognition. That I thought that'd be a good story to tell. I made a trailer based off of that time. I was with John and that got a few, I think he got 10,000 views or something, which this is in 2012. At the time, like that's a lot for you to, yeah. This is, the first, not even the first decade of YouTube. 


13:40

Marcus
So, it was like, oh yeah, Christian content about abortion, 10,000 views. That's pretty incredible. It was actually bigger than that because what we started when I started to get, as I started to get people messaging me that they've made their own signs that said babies are murdered here. They were going up to the abortion clinic with like pretty much identical. Like they just copied the sign from the trailer with red marker, that thing. I was like, oh, this is a movement. This is different. From that, we started to get all this opposition to what were doing, because I mean, these signs were at every abortion clinic Amish across the country, by this point. Then, so the big corporate pro-life political lobby groups with millions of dollars started to oppose what were doing, saying that you can't call what is happening in an abortion clinic murder. 


14:29

Marcus
I was like, what are you talking about? That's exactly what's happening. There was just all this legal nonsense. They were trying to like, really like, you're going to like offend women and all this stuff. It's like, oh, the women are the ones murdering, they're hiring the assassin. I don't, I don't understand. Like, so then we found out that there was this huge, like cover up there really from the pro-life lobbies to cover up basically what women are actually doing. They wanted to treat women as victims, as opposed to like perpetrators. And this is 2012. It's kind of easy to do that. Now with like, Tik TOK feminism, we see what it really is. Right. It's like I've had, there's people that ticked off bragging about women having, I've had 12 abortions and I'll do it again and all this stuff. Right. Now it's like, well, yeah, that's exactly what's happening. 


15:20

Marcus
Back then, like, it really was covered under this guise of all this woman's having, she's making a hard decision, right. And she's making a hard choice. That was never really the case were there. It was always, these women are hiring assassins. Now there is these rare circumstances where you have sex trafficking and that stuff. Right. 99% of planned parenthood is open because of elective abortion, not a slip for slavery, that thing. So, so, but yeah, so we were the first to really talk about it in a way that was like, look, no, the woman who has an abortion is going to be judged by God for murder. Like that's the crime she'll stand before God for, and no one was talking about this at the time. Anyway, so he did that movie that got me connected with a guy named Jeff Durbin from apology, a studios while it was apology at church. 


16:17

Marcus
I went out and spoke at a conference that his church was having, and he was doing a radio show at a Christian radio station. I was like, dude, like, you should just hire me to produce your podcast for you or whatever. We'll record the podcast on video and like put it on YouTube. So we've started to do that. We got that channel up after a few years up to like 250,000 subscribers. We started an organization called end abortion now, and then where we train churches to go and they still take, the babies are murdered here, signs all over the country. I think there's, they probably have near a thousand churches all over the country that go to abortion clinics. So we started that. I got married and got this job doing, working for the ad agency that did pure Flix is advertising, did that for a year and realized that I was kind of fed up with the cheesy Christian hallmark movie stuff. 


17:08

Marcus
I went back to Jeff and I said, pay me for a year. I just want to make one movie for an entire year, just pay my salary and let me do that. He did, and I did babies are still murdered here, which was a sequel. It was more of the political discussion over to how the pro-life lobbies are bribing Republican congressmen to pass really stupid abortion laws instead of just actual abortion laws that would help wouldn't make a difference. We just, there's this whole corruption with the pro-life lobbies, whether that's, from a local level national pro-life lobby level, there's just massive corruption there. We do that and babies are still murdered here. That's the one we put on Amazon prime. This is a long way to answer this question. Anyway, we found out though that, like, I don't think I was an incredibly talented documentary filmmaker. 


18:09

Marcus
Like I, I I'm like it. They were all low budget. My, the second one was really, I think was really well done. It was produced well, that thing, but I wouldn't say I'm like one of the best documentary filmmakers. I don't think it would, even when any film festival awards, if we put it up at a film festival award, but it resonated with people because it was just honest. I was like, man, like, if, well, if like this, these movies are resonating people. People told me is like, you're not going to be able to, people are not going to watch a movie called babies are murdered here. You have to change the title. Like, no one's going to watch it. I was like, now I just that's what it is. That's what the whole thing is about. So, but it was, they were wrong. People did watch it. 


18:51

Marcus
People did respond to it and that thing. I just like, man, well, documentaries that are honest, are that impactful? What about like actual movies and stories? Like where are the movies like within Christianity where the homosexual is the bad guy, right? Like what, like, how come you don't have that? Like, you don't have that. You have a completely opposite narrative from Hollywood, but you don't have that stuff from, you don't have that stuff from, from the Christian industry that, we would say it said, right? So like, there's just no bravery. I think among storytelling, we don't have brave storytellers. We don't have people who are willing to put money into telling brave stories. It's way easier to say, well, we're just gonna do what the typical market has carved out. That kind of story, because that's what people expect. We know we can get a return as opposed to saying no, no. 


19:52

Marcus
What is the MTV of Christian entertainment look like? Like what is the adult swim of Christian entertainment look like? What's the indie art house, the edgy thing. Cause if you look back at the history of television, it was always those people like those really crazy people that did the most radical things that really built cultural brands. Like if you can read, I want my MTV, you can read, I don't know the name of the book, but it's like the, the unabridged history of food network is incredible when they talk about how they turned everyday chefs into rock stars. You talk about like adult swim is also really incredible how it started basically with a website where people were uploading the cartoons they were making. That's how you get, an entire, I mean, tire bolt, multi-billion dollar brand from channel 1 0 1 it's called or room 1 0 1. 


20:51

Marcus
So, so I mean like just incredible stuff. All these major brands and cultural institutions were built from the nobodies, there's that famous apple line that, I mean, the apple ad where there says like, give us the, the dreamers and the ones who are set called crazy, right? Like that's a famous apple line, but we don't think about that anymore in business. We don't think like, oh wait, maybe that is the right strategy and whatnot. Anyway, that's a long question, but yeah, I think that's exactly why we should be edgy and brave and and the Bible says that cowards go to hell. So. 


21:36

Josh
Where does that say that. 


21:37

Marcus
Revelation chapter nine. 


21:39

Josh
I'm gonna write that down, 


21:40

Marcus
Hold it up. I'll pull it up. 


21:42

Josh
Okay. Yeah. Read it to us. 


21:43

Marcus
Yeah. Hold on, give me one second. Okay. 


21:47

Josh
So why you're doing that right. You were canceled, pulled, your shows were pulled off Amazon and like Hollywood and maybe agenda, whatever they're canceling, we're in a big cancel culture, phase and, your show got canceled. You're kind of on a mission to cancel Hollywood. Like you're, you're going the opposite direction. You'd be like, okay, if you guys can do that, I'm going to create shows that are help create and fund and have the platform to help share the stories of bravery for men. Right? Like, and it's in a Christian way. There's going to be no nudity, no, none of that stuff. This is going to be stories that matter. That things that need to be heard. That's, it's really interesting, man. 


22:36

Marcus
It's a, I got the wrong verse. 


22:38

Josh
Okay. 


22:39

Marcus
It's not revelation nine it's revelation 21, but it says, but as for the cowardly, the faithless and testable as from murderers, the sexually immoral sorcerers, idolaters, and all liars, their portion will be in the lake that burns with fire and sulfur, which is the second death. And like, it's crazy. Cause like you have like sexual immorality, adultery murder, and then you have cowards, Like they're in the same, Senate's like the unit, right? Like that's where, and so I don't think we talk about that a lot, especially with like, our politicians and whatnot, like, being cowards like, right. That's one of what we talked about. Babies are still murdered here. The, the, basically the few one or two guys who stopped a bill of ending abortion in the state of Texas at the request of a dying kid with cancer, they decided not to pass that law because of cowardice. 


23:43

Marcus
Right. And that's why you go, oh yeah. That's why coward's going to help. Cause now thousands upon thousands of babies have died as a result of their lack of courage. So, we don't talk about that a lot. I think we actually, we are our cultures actually, feminizes men, right? So we want soft men. That's why people, like, let's say Joe Rogan, Jordan Peterson, Donald Trump is a good example. Like these men who do brave things or have brave conversations or say things that are in opposition to what the culture would want them to our culture actually like attacks them for bravery. Right. So, so that's where I think we are. That's why we want to build lore out to be a billion dollar company, because we want to like, see what happens when bravery is backed by a lot of money and can tell stories that, get the same amount of attention as let's say, a stranger new season of stranger things. 


24:49

Marcus
Right. What does that look like when it's a Christian story that's causing that much controversy and discussion. 


24:58

Josh
Wow. At any point in this like 2012, right before you hit the publish button, right? Like let's put this on YouTube and like, let's get this out into the world. Were you afraid? Like what was going on in your mind? Like conversations you're having with your family, like internal dialogue, did you have fear? 


25:19

Marcus
I think I was just too ignorant. 


25:23

Josh
All right. 


25:24

Marcus
Well, I mean, like, I mean, when I put it out in 2012, I got didn't really have, I don't even know what job did I have. I don't like, I don't, like, I was just, I was living at my grandma's house at the time, I think. Or I was living in Georgia. I don't exactly remember where it was when I finished making the film, but I didn't really have any money. I didn't really have a job. I was just doing freelance video stuff for the most part. And yeah. I, there, like there wasn't like this, like I didn't really have anything to lose and I was just excited to get this story told. So, yeah, like I don't think so. By the time I did babies are still murdered here. We already built the platform and the audience that would already resonate with that. There wasn't really any fear, but yeah, no, I don't think, yeah. 


26:24

Marcus
I don't know. I don't, I know that sounds crazy, but I don't think I've just, I've never, when it comes to like theological stuff, I've never been like that coward. I've just always believed it. I'm like, well, if it's true, then it's true. Like I know like today's hot button topic right now is like, is, I posted on Facebook. I got like 5,000 comments and like 6,000 shares all from atheist. I just basically said that Christian theocracy is inevitable. Right. I was just said, I just said, the Gregg, you look at the great commission, says go into all the world and disciple the nations, teaching them all things. I've given you all and and I have all power and authority right. To do so. Right. I just like, yeah, Christian theocracy is inevitable. Right. Surely Christian theocracy, which is what is to some degree started. 


27:12

Marcus
This nation is way better than the secular humanist theocracy we have. Now that doesn't, can't define the difference between a man or a woman and doesn't know basic laws of economics and gas prices are like nine bucks a gallon. Right. It was like, you're always going to have a theocracy. Like there's always a religion. That's running a government. Whether it's the religion of self or a religion of atheism or religion of humanism or whatever that religion is, it's either going to be, it's Christ or chaos. Right. And right now we're in chaos. So I said, yeah. You know, Christian theocracy is inevitable. Man, that went, but like, like it's like really like that's controversial. Like that's always been a historic teaching. That the gospel is going to go out throughout all the earth and all the nations are going to, turn to him. Like, I've always just been, but now it's like the craziest thing you can say, which is just, it's the upside down. 


28:12

Josh
It's so you and freedom of speech, you have the right. The freedom to say what you want. Right. As long as it's not, there's certain rules, I'm not an attorney by any means, not even close. Right. Like I don't even. 


28:28

Marcus
Read the fire in a crowded theater. 


28:30

Josh
Right. Yeah. There's stuff. You can't do that. When you share your thoughts and feelings and things, people like, I'm sure you get some hate mail, right? Like, 


28:42

Marcus
Yeah. Hell yeah. Yeah. I don't know. I've just never, I've never just, I just never really cared. I don't know. I don't know why. Well, I think I'll tell you a big part of it probably is back in 2006, I really got connected with a way of the master with Ray comfort and Kirk Cameron ministry where they taught open air preaching. I was working at radio shack at the time I was listening to way the master is very familiar with it, a real big fan. I was working at radio shack. Somebody came in to buy a video camera and then they gave me like one of their million dollar bill gospel tracks as a tip. I was like, Hey, I recognize that. They're like, oh, you should come out and street preach with us. And I was like, okay. And I never followed up with him. 


29:34

Marcus
Were at an air show and they had a table there, same people. And I was like, oh, okay. I just hung out with them all day and then became friends with them and then started actually going out and street preaching. That led me to get connected with Ray comfort and those guys really well. I went to go to few, they did these things called ambassador academies, and I would teach people how to do street preaching and stuff like that. There, I had my own team and stuff, and that's actually how I met John speed. Who's producer of babies emergent here, and then also co-founder of LA. So that was all through street preaching. I think really it is. Yeah, it is through, through street preaching, that kind of gives you a sense of bravery because you're up there in the middle of a, a boardwalk on an, on a late at night where people are drunk and they're just roaming around town. 


30:25

Marcus
If you can get up there and preach the gospel there, and I don't think posting something on Twitter is a concern. 


30:35

Josh
What was your, what was the best hate mail you ever got? 


30:42

Marcus
Gosh, I don't have one. Well, I'll tell you, so running lore, we get a lot of hate mail I'm sure. And, but a lot of it is like from they seen something, one of our filmmakers have posted, or they've seen something, one of our employees have posted and they'll email our Facebook page or send a message to our Facebook page trying to basically start cancel culture. Like, usually our response to that is we mock it. So, so I'll give you the example this week. Somebody said they were talking about my Christian theocracy posts and they were like, they S they said Michael Pittman instead of Marcus Pittman. I just responded, thank you for bringing that to our attention. We've we have now fired Michael Pittman. She was like, oh, thank you so much. I said, yeah, we don't like plagiarism. Our CEO, Marcus Pittman said that. 


31:42

Marcus
Michael Pittman said the exact same thing, we felt we needed to fire him. She was like, oh, no, that was a mistake. I'm sorry. Like, she never got the joke, which is, which just goes to show that like, these Twitter mobs are not to be taken seriously. They're not something you should, so we always the, the people that try to fire our employees because of something they said on Facebook, we always shot just say, should we always ask them, well, we'll say, well, they just had a new child. They have seven kids. Should we fire him? They'll go, well, that's up to you. Yeah, so he said like, they don't really, they can send the message, but if you actually get them to buckle down and what, like, they'll never tell you what they think they really would want. They're trying to get. You just, and the reason we do that, the reason we mock that cancel mentality from the left is because we want to create a place where filmmakers from Hollywood can come and tell stories and not have to worry about cancel culture. 


32:50

Marcus
If we protect our own employees, then we're demonstrating that we're going to protect the filmmakers. That's that's the best hate mail we get is just the guys that are trying to get people fired at our company. And then we always troll them back. 


33:09

Josh
Well, you're putting it back on then. I'm okay. Yeah. Should we pull the trigger and fire them, seven kids and all this stuff, and they're like, well, no. Or that's up to you guys. Right? There's the lacking of the bravery on their side. They're brave enough to jump on the thing and go, I hate you guys. All right. Should we, should we execute them? No, 


33:26

Marcus
No, no, no, 


33:27

Josh
No, no. I don't want that on my hands. Right? 


33:30

Marcus
No, that's right. 


33:32

Josh
Yeah. I think the computer Twitter and all these things that it makes people brave. It's, like there's a false sense of security and bravery when someone's behind a computer and you can say stuff or when they could, comment, right. It doesn't, it doesn't require any courage. Right. To create the content and put it out there and thinking through what the repercussions might be, it does take courage. It takes bravery because you guys are taking a risk. Your content creators are taking a risk. The people who are backing it, like, Hey, y'all, I'll throw some money at this school. I want to support this. There's Chris in that. Right. What are the risks that you face today? Because when you started this, you had, I didn't have any money that I didn't even think about the risk. Now you're out of state, you got employees, you got, you guys are raising capital or, I'm trying to figure out where you guys are. 


34:32

Josh
You've got, you got stuff to lose now. Like what goes through your mind now? 


34:37

Marcus
Yeah. We have to make sure that the audience, the audience that we're building and the platform that we're building and the people that are supporting that platform, whether it's on the investment front, or just as a user, all have the same mission and vision. Right. We have a lot of protections in place from a corporate level to make sure that the people that invest in our company, aren't like some liberal Marxists who want to do a takeover. Right? Like, cause that happens with every major cultural institution now. Right. There's ways you can, there's ways you can help that to some degree, you can make sure that a lot of your capital is from mission-driven it's, mission-driven capital there's protections and corporate documents. And, we can be pretty observant as to who we give a board seat to. And, so there's, there's always protections like that. 


35:45

Marcus
Right. So, make sure that there's always more founding board seats than there are investor board seats. Like there's all sorts of ways you can protect yourself from an investment level. The biggest thing is really, you just have to break down the wall, right? Like you really just have to just smash it and then have people follow you through because you're, every brand is going to build their own following. Right. There's people like MTV did not work on paper. Like the idea that you're going to have, musicians create music video on their own expense. They're just going to send you the video tape and your MTV is just gonna play it for free. Like, they're not like they're not going to charge for, they're not going to pay royalties for the content, but the artist is just going to give their music and video for free to MTV is that is not possible. 


36:54

Marcus
The fact that people would actually watch that nobody would do that. Like, like you have a radio to keep music on in the house. We're not just going to sit down in front of a TV and so-so everything didn't work. And it just had to be built. Right. Food network was exact same way. Nobody's going to watch 24 hours a day, chefs cooking food, like it's a great show every now and then maybe on PBS, Julia child's did it great. The whole network around it just didn't make sense on paper. From that you built billion dollar brands from people like guy Fiori and all these other, often brown, all these guys that, would have never been seen outside of a kitchen. Right. One of the things, when you're building an entertainment brand is you just have to do it and believe that the audience is out there and they're going to follow you. 


37:51

Marcus
Back you, we know that a lot of our content is going to offend people. One of the things we're doing is they're putting out content that offends people very early. That way we can keep them away. Right? Like, like, I don't think you talk like, you don't want like, McDonald's, does it want to have a giant taco fan base like rice? So they don't make tacos for that. Right. And she's like, there's that right? And, and taco bell doesn't want a giant burger fan base. Right. The, every company, you know, Chick-fil-A right. Let's check it. And that's what we do here. Right. So every company keeps certain customers away. It's just the nature of building a brand. Right. So, so just trying to figure out who your audience is not, and, and building a brand around who your audience is not, is just as important as building a brand around who your audience is. 


39:01

Marcus
So, some great ways in the past, you look at that like Sega versus Nintendo, if you read the book console wars is a great book on that whole battle in the nineties, but SEG is, was basically coming in as a rebellious punk rock. We're not the family friendly entertainment console that Nintendo is. We got mortal combat that shot blood. Right. And so like, that was just crate. Like, that was just crazy because the parents are the ones that buy the video games. Why would you do that? Their whole advertising campaign was Sega. Does what Nintendo. Right. It's just like, they were the first, Wendy's Twitter brand. Right. So great. They were just attacking the competition and making fun of the competition. They said they had what they said they had. Was a blaze processing or something like that. It's just like, it was completely nonsense made up processing. 


40:02

Marcus
They didn't even, it was just, they just, they were just doing that. They were just coming after Nintendo and Nintendo was, conservative, more conservative on that front. They said, well, we're just going to ignore Sega. By the time they actually had to pay attention to Sega. Sega already had like half of the retail spaces and all the toy stores. So it was too late. I think that's the same mentality when were building brands, especially as Christian man, because no, one's going to take us seriously anyway, because we're a Christian brand. The, the only way to do it is to just be very passionate about what you believe and you'll get your customer loyalty. I think we see that with Chick-fil-A, although they're not the same anymore, but when they were defending marriage between one man and one woman, they had lines out the door of people wanting to eat their chicken, just to support them and to say, thank you. 


40:55

Marcus
I think any company that does that stands up on core traditional values is going to be insanely successful. 


41:04

Josh
Wow. Content That Offends right. And mocking cancel culture. And it's just like, polarizing is right. Like it's polarizing, fighting, attacking the competition. Right. Some people, might say like, well, Jesus didn't do that. 


41:28

Marcus
Sure. He did. 


41:29

Josh
Go for it. That was a soft pitch, bro. 


41:33

Marcus
I know I got it. I mean, you haven't scripture where Jesus called the Pharisees brood of Vipers. Right. He, he made fun of, the, the Pharisees who were creating laws that didn't exist in scripture they're legalism. Right. He made fun of all those people. There's, a lot of times in scripture is very, he was very jabbing and cutthroat, he called the Pharisees whitewashed tombs. You just, I mean, you could just go through the list and, and then if you go to like, not just that, but if you go to like a Elijah, the old Testament prophets, Elijah was going with a bail, he was attacking bail. He said, where's bail, he's going toilet. Right. Like, that's incredible. Right. So, just, I'm not the best person to really expound scripture by scripture point, all these different locations, but I'll tell you this. Well, Paul, the apostle Paul was really phenomenal when he said, if you're going to make people circumcise, I wish you would just go all the way and cut your whole testicles off. 


42:50

Marcus
Right. So, right. That's, that's the apostle Paul saying that, just cut you all Tescos off. There's a masculine, there's a masculinity in scripture that we don't, we just don't see anymore. David is another great example. He said, who are these uncircumcised Philistine to come before the armies of the living load of loving God? He, decapitated Goliath, and what he got, David got 404 skins for the bread price for his wife. Right. How did he get 404 skins? Well, he killed 400 men and cut their four skin off, like that's right. So there's scriptures way more. It's not this soft water down , I hate to use the term, the chosen version of Jesus, like is not the actual Jesus, ? So, so he was, he was a man's man. He hung around the fishermen and he hung around, very hard into men. And he said, very hard things. 


44:03

Marcus
He went into the temple with a whip and like drove out all the money changers twice. He did that. Right. We, we tend to look at both retellings as the same version of one story, but it wasn't, and he did it twice. You look at that, like, it's like, okay, this guy is a real man. So, so you have all that in scripture. I would just cause like, all the different points and stuff, I'm not the best articulate and break that down. My pastor, Doug Wilson wrote a book called a serrated edge. It's a biblical defense of satire and vulgar language and all that, all the so it's like satire, vulgarity, cursing and everything else. He goes through scripture and he shows you here's a proper use of vulgarity within the Christian context. Here's the sinful use of vulgarity with it. He goes through like each one and like vulgarity would be, in the old Testament prophets where, I think it's in the, ZKO where, they're saying that the prostitutes are spread wide open and the men are like, have the semen of horses. 


45:31

Marcus
Right. So, there's just this incredible, like vulgarity, no one preaches you don't see Joel Olsteen preaching from a Zika like that bath did. Right. Or when he says that Israel is worse than a w***e, because Israel does it for free, right? Like, this is all in scripture, the prophets from the men of God. If you read that book, a serrated edge, really phenomenal breakdown of, there are times and places where Christians should use hard language and that's that'll rock your world. That of course ties into filmmaking as well. So. 


46:14

Josh
Yeah. I mean, satire is a great way to use the extreme, to bring out a, a relevant point. Right. Shakespeare did that and that's why, we're still watching his stuff today. Right. He pointed out stuff, that's in the world, he made it a little crazy and we're laughing at it. We look inside and we go, oh, geez, raft up. Right. Yeah. As you're doing this man explained, like, what do you think the future of lore looks like? 


46:46

Marcus
Yeah. So, I mean, Right now we're in our series a investment round, so we're raising $5 million and we want to bring our on our developers. Full-time we want to start doing marketing and stuff and building a monthly subscriber base. That's the first part of our plan, but long-term is we really want to be a global Christian brand, but not like a glow, like a pure Flix in that sense, we want to be more of a Chick-fil-A. We want to be more of a hobby lobby, more along the lines of Netflix than a daily wire. Right. That's our, and the goal really is, we want to be able to put out content that is shocking to our culture, and we want the, we want, anybody can put out content in the chucking the culture, but no one will see it. What we want is a billion dollar brand that when they put out content like that, it makes the news, right. 


47:52

Marcus
Like that's the goal is to use stories as a weapon and use stories as a means to fight enemies and Marxists and liberals and, and feminist and all that nonsense. You stories as our weapon, like, that's the goal. So, you can't really do it on YouTube anymore. YouTube suppresses everything, Facebook suppresses everything. They always transcribe every word that's mentioned. So, so, yeah, so that's what we want to do is we want to use stories as a weapon and we want to build that weapon, to be nuclear, not a BB gun. 


48:39

Josh
Yeah. What's a, what's the win in the end, right? Like how do you know you won? 


48:46

Marcus
Oh yeah. Obviously from a business standpoint, it's when you're profitable. Right? Like that's just any basic business has one, I think when they're consistently profitable, but from a cultural standpoint, you, we win, I think when high end filmmakers and like, I'm talking to like the AAA class level, let's say, let's take, for example, the Brad Pitt's right. The, the Matt Damon's, those guys are pitching to us because we provide them an outlet that they can't get in Hollywood. Right. Or that they see that there's something inherently better with what we're doing. Even if they hate Christianity. They're like, what, I'm going to conform to their rules because it's better than Hollywood's rules. Right. So, so, and I think in a lot of instances, you see that there's like a massive, I think, like I heard that Ashton Kutcher and like some other people in Hollywood started like an organization against nudity and movies. 


50:09

Marcus
Right. Like, or against pornography and stuff like that. You see that there's already based without religion. They're starting to think maybe we're not doing everything right. Now if we can actually apply that the actual feet to it, some actual movement and traction, I think people will go, oh, that's, it's not that it's better not to have nudity, but this is why it's better. All right. I think we've won when we have, when we can go after any artists in the world and they want to work for us. If we, even though we've never compromised one bet. There's now there's always going to be people that are never going to come to you. Cause they hate Christianity so much and they hate everything you stand for. But, I like to say, even I, I like to use this as an example, me and my wife were in line at Chick-fil-A and there was a transgendered person in front of the line with us. 


51:15

Marcus
I always say, if the product is good, people are going to not be concerned with your worldview as much as you would think, they're still gonna eat your chicken sandwich. 


51:27

Josh
So chicken is really good. 


51:29

Marcus
It's really good. It's really good. Same thing with movies and stories, because we, as Christians, we watch a lot of stuff on Hollywood, man. We watch a lot like stranger things. That's not the create, there's homosexuality all throughout that thing to the point of actually ruining the story. We still have our Netflix subscriptions to watch stranger things. So, the good always overshadows what people perceive to be bad. So, that's, I think is, Christian still go to Disney world, even though all the nonsense they're pushing out. Right. Cause it's still an amazing place. 


52:12

Josh
Do you probably have to hire someone full time to sift through your, your angry hate mail. Right. 


52:19

Marcus
I wish that'd be awesome. 


52:20

Josh
What's your job title? Would it be though? 


52:23

Marcus
Oh, I don't know. I'd probably just forward everything to my wife and she would send me things a matter. I don't know, but no, I don't. I don't, I wish I got more hate mail than I did. I just, we're just starting building the splat floor, but I imagine eventually there's going to be a lot and we'll probably have our whole marketing team dedicated to just throwing gasoline on it all. So, and cause I want to use the anger of the Twitter mobs to advertise and promote for us. Cause I think there's some of the best advertisers and marketers in the history of the world. If I can just trigger them to be an opposition to us, I think that'll work. So. 


53:09

Josh
Yeah. Super cool. Gosh, so many other questions I have for you, but we're running out of time. Where could people go guys who are like, man, this is interesting. I want to know more. Maybe even want to get involved work. You guys go to connect with you. And. 


53:25

Marcus
There's three ways. There's three ways to get involved. One is just being a monthly subscriber. Now we're in our beta phase. We haven't really launched yet, but you can join the email list and we'll let you know when we start taking on new user accounts. The other is if you're a filmmaker, an artist, you can go to the creator tab on lore TV, and then you'll be able to sign up and give us your IMDV and some of the stuff you've done and then a third and probably most importantly at this phase is investment. We're looking for accredited investors and we're looking to raise 5 million and we're looking for people that believe and trust us in our vision and mission. If any of those apply to you, just go to lore TV, there's a subscriber creator and investor tab and you can pick which one is you think is best for you. 


54:17

Josh
Super cool, man. Really appreciate your story. I, I really respect how brave you are, right? You are you're courageous and like I'm convicted because like a lot of times on these shows and such, like my job says, ask the questions and such like that. Part of a fear of being on a recorded line is like, what if I say the wrong thing, right. If I say it wrong, what if I say it? Right. People don't like it or they come after. Right? So like what you're doing is hard. I see that and I, cause I'm a creator myself. So hats off to you, man. I, I really you're. You're a brave man and I think that's awesome. Guys in the audience as always reach out to our guests, Hey, thanks for being on the show. Oh man, if you got some hate messages for him, he said to, shoot them over. 


55:09

Josh
He, he welcomes them. It's my full freedom. Marcus, thanks for being on the show. Were there any questions or things that I should have asked you during this interview that I screwed up and did not ask you? 


55:21

Marcus
No, I think you got it all. 


55:24

Josh
Cool. Cool. Cool. All right guys, his contact information will be in the show notes below and it's lore.tv where you could kind of watch through some of the stuff. Listen, I just watched the trailer for breaking laws. It's funny. This guy is hilarious. He talks about the government being similar to an SDD. You might want to check that out. Lore.tv guys, as always, you can always reach out to me on centered advice for men.com. If you're going through something and need some help, or maybe you have some advice to share with the guys, send me a message there. Maybe get you on the show next until then. Love you guys. Talk to you in the next episode. Cheers. 

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Marcus Pittman

CEO and Founder

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